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Bert Ulrich, of NASA's Communications Office, told Quartz last year, except for "drug, alcohol or tobacco promotions". In addition, Ulrich states, "Anyone can apply. And then, we examine it and make sure that the identities are used correctly, "that is to say in accordance with its" strict regulations and restrictions regarding the use of identifiers, emblems or devices from NASA ".
To be exact, NASA, as a US government agency, can not and will not promote or approve or appear to promote or endorse a product, service or business activity. This means that for NASA to approve any proposed commercial use of its name, logo, images, etc., this use must be of an exclusively decorative nature and not go into the limits of the use of the Mark. (that is, not used as an indicator of the source of the product on which the name or logo appears).
Thus, although companies may use NASA's name and logos, they can not do so "so as to suggest that the product was created jointly by NASA or that the manufacturer of the product is sponsored or approved by NASA. NASA "or" so as to suggest -branding "of products."
In other words, there are no NASA "collaborations" at stake here.
In practice, companies "can not use the name of NASA as a title or as part of a title for a collection", According to NASA guidelines and when using a NASA trademark, your company's logos, as well as other trademarks or brands "must be separate from NASA's product information". For example, a company's product labels should not include identifiers, devices. "
There are also limitations on colors that can be used: "The NASA Color Badge can only appear on a black, white, gray, or silver background," for example, as well as changes to the drawings themselves. : "The insignia in color of NASA should not be delimited. "
When it comes to exactly why NASA-related products hit the market, social media is a big part of it. "Social media has propelled us in an incomparable way," Ulrich told Racked in 2017, confirming that the number of requests for use of his name and logos had increased significantly. More than that, he says, "Hollywood movies, like Interstellar, Gravity, Hidden figures, and The Martianhave generated a lot of interest for space. Fashion leaders point to the growing demand for nostalgia and the role played by the American agency in American history 60 years ago to boost NASA's appeal.
And interest is up. In the past, the NASA Communications Office typically received "maybe three or four requests a month". More recently, Ulrich said that he was getting a request almost every day – from Coach and Nike to H & M and Walmart. Whatever you do, do not call it a collaboration.
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