Amazon passes power to brands in the fight against counterfeit goods



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Amazon.com Inc. begins to allow trademark owners to remove lists of products that they consider to be fake on its site, marking a radical change in its fight against counterfeiting that is giving up some of its responsibility to d & rsquo; Other companies.

The online retail giant on Thursday launched a new anti-counterfeiting program, called Project Zero, which would better protect scammers' brands by allowing them to designate ads to be deleted, instead of going through a process of fraud. tedious reporting with Amazon. The company has tested …

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