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Amazon passes power to brands in the fight against counterfeit goods



Amazon.com Inc. begins to allow trademark owners to remove lists of products that they consider to be fake on its site, marking a radical change in its fight against counterfeiting that is giving up some of its responsibility to d & rsquo; Other companies.

The online retail giant on Thursday launched a new anti-counterfeiting program, called Project Zero, which would better protect scammers' brands by allowing them to designate ads to be deleted, instead of going through a process of fraud. tedious reporting with Amazon. The company has tested …


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