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SHANGHAI – US electronics maker Juul Labs Inc., which is facing a growing crackdown on home e-cigarettes, has entered China with online storefronts at Alibaba and JD's e-commerce sites. com, in order to exploit the largest smokers market in the world.
Juul, whose tobacco giant, Altria Group, holds a 35% stake, is launching its products in international markets such as South Korea, Indonesia and the Philippines. She recently raised more than 750 million US dollars ($ 1 billion) in an expanded round of funding.
The US government announced Wednesday, Sept. 11, its intention to remove all flavored electronic cigarettes from store shelves, while officials have warned that sweet smells have resulted in millions of kids in nicotine addiction.
The move comes as US health authorities investigate a handful of deaths and potentially hundreds of atmospheric-related lung diseases.
A notice posted on Juul's official online store on Tmall, an online commerce site of Alibaba, announced the opening of this shop on September 9th. Juul also owned a similar store on JD.com, another major Chinese online retailer.
On Tmall, a Juul device with two pods of perfume sells for 299 yuan ($ 58). Fragrances include mint, mango and Virginia tobacco.
Juul, Tmall and JD.com did not immediately respond to requests for comment on Thursday.
China, the largest single market in the world for tobacco use with more than 300 million smokers, is both a risky and a risky market for society.
Dozens of Chinese competitors, including Relx, Yooz and SNOW +, have already acquired tens of millions of dollars in venture capital investment. Like Juul, competitors have adopted the concept of producing discrete devices that vaporize powerful nicotine salts.
The Chinese government has always launched anti-smoking campaigns with the aim of improving public health. Earlier this year, she published a draft document suggesting that China's laws governing e-cigarettes would ultimately look largely like those in Europe.
The tobacco industry in China, for its part, is tightly controlled by the government monopoly China Tobacco, which fully oversees the sale, production and distribution of tobacco products. Beijing relies on tobacco sales for a sizeable percentage of China's overall tax revenue.
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