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Ancestry.com is excused Thursday for a controversial announcement posted on its YouTube channel earlier this month. The ad seemed to show a white man trying to convince a black woman in what appears to be in the south antenna, to head north with him to get married. She was immediately criticized online, with many claiming that advertising ignored the violent history of slavery.
The "Inseparable" advertisement was uploaded to the Ancestry Channel earlier this month. The caption of the video describes the two actors in the video as "lovers".
"Abigail," said the man, showing him what appeared to be an alliance. "We can escape to the north, there is a place where we can be together, on the other side of the border."
The woman tries to answer, but the man interrupts and asks, "Do you want to go with me?"
Much of the online criticism of advertising has focused on his romanticization of race relations in the southern slave-owning countries. Many have pointed out that rape – and not love – is the main reason why many black Americans have a white ancestry.
Following the long online reaction, Ancestry – a popular site for tracing the family's story – removed the ad. "Ancestry is committed to telling important stories of history," the company said in a statement to CBS News on Thursday.
"This advertisement was intended to represent one of these stories," the statement said. "We very much appreciate the comments we received and apologize for any breach that the announcement may have caused.We are removing the ad from the TV and removing it from YouTube."
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