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Buyers visited Target's Web site and stores on Saturday to get their hands on the Vineyard Vines collection, but many designer pieces have already been sold online an hour after launch.
The time-limited collection went on sale online around 3am on Saturday, offering customers the opportunity to shop for the much-needed collaboration before the stores opened.
"#VineyardvinesForTarget is here! Buy this limited collection in time now, "tweeted Target 20 minutes after the start of the official launch.
In an hour, however, many items were already exhausted. Several people responded to Target's tweet by accusing the company of not "storing" items properly after encountering a similar problem in 2015, when the collaboration with retail giant Lily Pulitzer was sold. a few minutes.
"Ummm, how is everything already sold ???? You knew it would be a big problem but, again, your stock was not stored properly, "said one woman on Twitter, while another customer said," A message 19 minutes after his fall … where everything is almost sold out. "
"I would not want almost everything to say that it is not available to be delivered to my address. Why ?? Asked another user.
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The retail giant has attempted to remedy this disappointment by tweeting from its customer service account "Ask Target" on Twitter and reassuring buyers by telling them that they had the opportunity to do so. buy the items in one of his stores. Representatives also urged customers to "keep checking for updates as items can be returned to stores and online".
"We have heard about the excitement of whaling for our #vineyardvinesForTarget collection! Many items are sold online right now. Did you know that the collection is also available in stores this morning? We hope you will stop for a good summer style! Wrote a customer service representative.
"Our collaborations tend to be very popular and it looks like some items have been pretty fast. This collection will be available in all Target stores until stocks are exhausted. Items returned or canceled or not used previously to execute orders may become available again, "tweeted another representative when a user asked if the collection would be replenished.
Customers also reported waiting in long queues in the stores only to find that many of the essential items had already disappeared. Sunday morning, more than 9,500 items of the collaboration were sold on eBay.
"Wow @Target, I'm lining up for over an hour and then I'm told they did not buy any Vineyard Vine Plus Size items in this store. #target #vineyardvines, "wrote one person.
| Teleprinter | security | Latest | Change | % Chg |
|---|---|---|---|---|
| TGT | TARGET CORP. | 70.89 | +0.11 | + 0.16% |
Another person also tweeted: "And I thought nothing could surpass Lilly Pulitzer's collaboration with Target from a few years ago until we were looking at the lines of today." hui for the collaboration @vineyardvines #vineyardvinesForTarget. "
More than 300 items – women's, men's, children's and baby's clothing, pet accessories, home decor and kitchenware – were on sale and priced from $ 2 to $ 120. Most items in the collection cost $ 35 or less, compared to the regular Vineyard Vines, which usually starts at $ 50 or more for clothing.
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The collection will be on sale until July 13th within the limits of available stocks.
This is not the first time that Target has collaborated with well-known fashion brands. Lilly Pulitzer, Missoni, Alexander McQueen and William Rast of Justin Timberlake also sold collections at Target.
Kathleen Joyce from Fox Business contributed to this report.
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