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Apple apparently has no major plans to shake up its living room strategy with Apple TV in the near future, according to a report, with engineers allegedly pessimistic about the product line.
Over the past year, Apple has made many major changes to its product lines, although it can be argued that its work on the show is relatively lacking. The main change to the Apple TV was to update the Siri Remote to a more user-friendly version, while the full-size HomePod was discontinued.
While the changes may make observers take a pessimistic view of the future of products, there also appears to be little trust in the company internally. In the last newsletter “Power On” for Bloomberg, Mark Gurman’s conversations with Apple engineers indicate that there is little reason to be excited about Apple’s strategy for the show for at least the coming year.
Reflecting on how Apple TV is now “useless” as a high-priced set-top box in a market dominated by Amazon and Roku, Gurman suggests that Apple could make an even cheaper stick-style Apple TV, or introduce new ones. new features to ensure existing pricing.
“Right now, it’s hard to believe this will happen anytime soon,” Gurman says, “especially with Apple engineers telling me the company doesn’t have a solid strategy for living room hardware and that it there isn’t a lot of internal optimism. “
Gurman also refers to an April report claiming that Apple was working on an evolved version of the Apple TV that incorporated a HomePod-style speaker and a camera, creating a device capable of streaming music and video. , as well as manage video calls.
“It is developing a combined device Apple TV, HomePod and a home hub for FaceTime camera for release around 2023,” he suggests.
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