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Apple is once again extending the free period for Apple TV + 1 year of free hardware trials. With the latest announcement, anyone with an Apple TV + subscription that was set to expire by June will instead expire in July 2021.
This means that customers who took advantage of the “ one year free ” offer when the service launched for the first time will now get an additional 9 months of free access to original Apple shows and movies.
The first TV + expansion was announced in October and pushed the first wave of free trial renewals through February. The new expansion means anyone who hasn’t already canceled their subscription will now be able to use it for free for an additional six months.
All current customers whose free trials are slated to end between February and June will now see those subscription renewals pushed back to July. Likewise, customers with an annual subscription expiring between February and June will also receive the same additional months of service at no additional cost.
Apple will notify all eligible customers of the extension via email in the coming weeks. Like last time, the company will indemnify existing subscribers with credit repayments as follows.
Any subscriber paying the Apple TV + monthly plan as of today, January 15, will receive $ 4.99 store credit for the period February through June, offsetting the cost of their subscription. The same goes for people who are currently paying for the Apple One bundle subscription.
Second round of extensions gives Apple more time to expand the Apple TV + content offering and increase the service’s value proposition, as the company releases new flagship series and films as well as the second seasons of its shows popular launches.
Upcoming titles include the highly anticipated film ‘Cherry’ starring Tom Holland, season two of For All Mankind, and more. You can see the announced roadmap for Apple TV + content in our full guide here.
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