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Apple's new credit card, guaranteed by Goldman Sachs, was launched yesterday for all US iPhone users. Now we're learning a whole lot of fun information about the titanium physical map that the company is sending to thousands of users right now. To know that it can be easily damaged. Thanks to a support web page discovered by MacRumeursApple does not recommend storing your Apple card in a leather wallet or in direct contact with denim, as such fabrics "may cause permanent discoloration that will not go away."
Apple claims that its credit card, one of the heaviest on the market, is "laser engraved with the name of the card holder and the Apple logo" and contains a brilliant white finish "achieved through a process of In other words, if any metal comes in contact with it, including on the edges of another credit card, it could suffer serious scratches or other damage to the finish .
Apple advises customers to store this card safely in a container made of soft material, but not leather, and to ensure that it does not come into contact with loose metal objects (and of course magnets, for example). example). this could demagnetize the tape). The company also recommends cleaning the card with a slightly damp microfiber cloth dipped in water or isopropyl alcohol. "Do not use glass or household cleaners, compressed air, aerosol, solvents, ammonia or abrasives to clean your Apple Titanium Card", warns the support page.
All of this seems a little excessive, as most people do not take as much studious care with their credit cards, let alone give up a leather wallet to prevent discoloration. But it's important to remember that the Apple Card, with its rather standard benefits, is not the best credit card available with premium benefits. The 3% cash back is great, as are the built-in security features that protect the card number by removing it from the physical card itself and generating an online virtual number for merchants who do not have a card. do not accept Apple Pay.
But what you are mainly addressing here is the Apple Card as a status symbol. Even if it relies on the Goldman Sachs bank, Apple describes this card as a product "created by Apple and not by a bank." Apple is essentially promoting the Apple card as a manifestation of its brand's philosophy of luxury, privacy, and the outdoors. -the-box-thinking, something that he does not want associated with heavy and controversial financial institutions. And of course, it looks super stylish too. This is part of the talk and so it makes sense that Apple has a fully dedicated support page to help you properly clean the map and take care of it, as it s & # 39; was acting from an iPhone.
That said, the surprise will be great when people find out that they can not keep it next to other cards or in a leather wallet that they may have been using for years. I guess the only solution to this problem is the advent of the Apple Card case. This seems like an obvious ancillary opportunity that will not be exploited.
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