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September is fast approaching. According to sources, we should see Apple’s new iPhone 13 series in the third week of the month. Of course, history will tell you that Apple loves to throw major events on a Tuesday, so it’s pretty safe to assume that the new iPhone 13 and iPhone 13 Pro models will release on Friday, September 17th, which means they should be. announced Tuesday. , September 7. The iPhone 13 Pro and iPhone 13 Pro Max promise a small change when it comes to the display – they move to 120Hz ProMotion displays. It is indeed a small change, especially since flagship Android phones. , midrange and even budget models have had this feature for years. However, in the land of Apple, there is no “small change”. In the eyes of millions of iPhone users, who have never seen a 120Hz screen on a phone, this “little change” is going to be hitting hard. Please check this story if you want to know why the 120Hz ProMotion screen is so important to the iPhone. Of course, the fastest screens are saved for the Pro models. Therefore, we have another post that explores the perceived differences between classic iPhones – iPhone 12, iPhone 13 and even the upcoming iPhone 14, so you can decide which one might be best for you.
IPhone 12 and iPhone 12 Mini are a threat to Android flagships: aging like fine wine?
The iPhone 12 series is by far the best-selling smartphones in the world, and that’s ahead of the expected price drop in September.
However, for this story, let’s focus on the things we know for sure. While some of the analysis on the new iPhones is speculative, since we don’t have the iPhone 13 or iPhone 14 (yet), we’ve been fortunate enough to have been using the iPhone 12 series for almost a year now. I personally bought a iPhone 12, which I kept for some time before deciding to sell it (I kept my Huawei P30 Pro instead).
It’s pretty safe to say that the iPhone 12 brought a long-awaited design change to the lineup. The iPhone 12 series are by far the best-selling phones in the world right now, and the glossy, flat-rimmed design must have played a big part in that, though I’m not personally a huge fan of the “feel” in the hand “. Still, there’s no denying that everything from camera performance to the 12 Series’ camera and battery life is pretty… consistent.
Price at launch | Price after the release of the iPhone 13 |
---|---|
iPhone 12 Mini: $ 699 (64GB) / $ 749 (128GB) | iPhone 12 Mini: $ 599 (64GB) / $ 649 (128GB) |
iPhone 12: $ 799 (64 GB) / $ 849 (128 GB) | iPhone 12: $ 699 (64GB) / $ 749 (128GB) |
Apple’s smart plan to dominate the market is paying off … again: top-selling iPhones are last year’s iPhones
The more you know …
1. The iPhone 12 Mini will finally have its chance on the market. According to many, this phone was too expensive to begin with. However, with a new starting price of $ 599, the smaller iPhone will be much more competitive. It is believed that many people have actually ignored the iPhone 12 Mini because of its name, implying that “Mini” gives people a connotation of “less” – with “less features”, less space, less battery, etc.
In reality, the only difference between the iPhone 12 and the 12 Mini is the size of the battery. If you’re willing to carry a power bank around on your busy days, that’s really all you’ll have to sacrifice. The rest of the hardware and software is identical to that of the iPhone 12.
2. The second point to remember is that the iPhone 12’s reduced starting price of $ 699 will be the start of a whole new appeal for this device. Apple knows it, but how to do it I know that? Well, it’s time for a brief history lesson. Pay attention to the release dates of the best-selling smartphones (which happen to be iPhones) since 2018:
Best-selling smartphone of 2020 (worldwide) | Best-selling smartphone of 2019 (worldwide) | Best-selling smartphone of 2018 (worldwide) |
---|---|---|
iPhone 11 | iPhone XR | iPhone 8 |
Released in 2019 | Released in 2018 | Released in 2017 |
In the end: hard times for Android
Will Google’s Pixel 6 manage to turn the tide? It’s going to be VERY difficult.
Since the biggest iPhone enhancements this year will be on Apple’s iPhone 13 Pro and iPhone 13 Pro Max, the iPhone 12 and iPhone 12 Mini will be a better deal than ever. The The iPhone 13 and iPhone 13 Mini are expected to bring slight upgrades, mostly focused on performance and the ultra-wide-angle camera design – a smaller notch. But really – that’s about it. The rest of the improvements we’d expect to see are negligible – improved performance with the same type of 5nm processor; slightly larger batteries (except iPhone 13 Pro Max), etc.
So even though Apple didn’t set the price and maybe even named the iPhone 12 and iPhone 12 Mini accordingly, this is Cupertino’s second chance. A second chance Tim Cook and company get every year – not thanks to luck, but thanks to a very smart strategy to keep older iPhones.
So, congratulations, Apple! You did it, do it and will do it again… Meanwhile, we’ll continue to wait for an Android flagship to make it into the top 10 bestseller list. The last phones that managed to do this were those from Samsung The Galaxy S9 series, which took 7th and 8th place in 2018.
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