AT&T TV Now is now AT&T TV – here’s what it means

AT&T TV Now is no more. New customers can no longer sign up for Telecom’s skinny bundle TV service, similar to YouTube TV or Hulu with Live TV.

Instead, customers can only subscribe to AT&T TV. Simply put: AT&T now offers one virtual TV service instead of two. Existing customers will be able to continue to access the service and are expected to experience no disruption, a spokesperson said. Variety.

AT&T integrated parts of AT&T TV Now into AT&T TV, including getting rid of the annual contract and not forcing people to own AT&T TV equipment. Instead, people can use their own compatible devices (Amazon Fire TV, Apple TV, etc.) to stream, according to the AT&T website. Customers can choose between three different price points based on price. channels they want, including add-ons like extra sports channels and premium channels like HBO. Prices range from $ 70 to $ 95, more than double the original starting price of AT&T TV Now.

“We’re bringing more value and simplicity by merging these two streaming services into one AT&T TV experience,” said Vince Torres, senior vice president of marketing at AT&T. Variety.

AT&T TV Now has been a tumultuous gamble, even if you look past the fact that AT&T took an already confusing naming scheme (DirecTV and DirecTV Now) and made it. even worse (They became AT&T TV and AT&T TV Now respectively in 2019). Launched in 2016 at $ 35 per month for 65 chains, the idea was to jump on the cord trimmer trend. It worked for a minute, but as AT&T faced continued cost increases, licensing issues, and increased competition from new players, the numbers started to drop.

As of September 2018, AT&T TV Now controlled 25% of the Internet TV subscriber market share; in September 2020, that figure fell to just 8%, according to data from analytics firm Antenna. While Hulu with Live TV, YouTube TV, and Fubo are all experiencing some growth, AT&T TV Now has shrunk dramatically. Rising prices and channel outages brought on by licensing disagreements, and it’s not hard to see why AT&T TV Now failed.

AT&T TV Now has gone from a peak of 1.86 million customers in the third quarter of 2018 to less than 685,000 in September 2020. More often than not, trying to balance the cost of running television services Skinny bundles and keeping monthly subscription prices low leads to a profitless future. Even though former AT&T CEO Randall Stephenson thought otherwise.

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