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"Let me guess ladies … You feel unfit, unattractive, self-conscious and worthless … especially in front of the naked mirror."
This is the beginning of the day. a recent independent gym post, HTFU Fitness Adelaide, which has sparked accusations of badism and humiliation Shared on the company's Facebook and Instagram accounts this week, the message reads as follows: "You feel embarrbaded and ashamed to put you naked in front of your partner … You are tired of choosing outfits that hide your fat. And you want to feel comfortable in your skin, wear your favorite outfits, feel fit, confident, attractive and bady.
"But there's a problem, you're too scared to join a gym because you're too embarrbaded, ashamed, aware of yourself, worried about being judged and most of all, you're too nervous to commit." 19659002] "But it stops now. We understand you. "
The message was greeted by several comments accusing the company of demonizing larger bodies and perpetuating the myth that only thin people can be fit or happy What is unpleasant? "What a disgusting way to advertise for women," they wrote. "You should be ashamed."
"I can tell you that I feel embarrbaded, ashamed and embarrbaded all the time. And having messages like this in my thread certainly does not make me feel better about myself, "adds another. "The idea that a company is deliberately and proudly using these feelings to try to drive up the number of people attending their gym is disgusting."
Another suggested some improvements: "You can start by not calling women" worthless "because of their weight, so you may realize that MANY WOMEN are happy at different weights, and do not" do not choose outfits to hide their fat. "They are not ashamed, they just live their damn life without wanting your judgment."
Clinical Psychologist Louise Adams, Body Image Specialist and Founder of UNTRAPED, said Mamamia that while HTFU Fitness Adelaide may "have a little idea" of how some women feel about their shape or size, their proposed "solution" is very problematic
"[HTFU Fitness Adelaide] perpetuates the idea that we must all look in a certain way to feel OK, and that is horrible," she says.
"There is no doubt that many humans, including many women, feel bad about their bodies, there is no dispute, but the solution is not enough. is not to change our bodies to fit the ideal.It is there that [this gym] is mistaken. "
Adams argues that negative body image processing requires a series of behavioral, emotional and psychological strategies that can be effective regardless of their size
. The body does not change the image of your body, "Adams said. "People of all shapes and sizes do not like their bodies, so play on the idea that changing bodies will give you a body you will not like."
"We do not apologize."
Aaron Cartwright, the owner of the gymnasium, wrote about it: Mamamia had the intention of "hitting a nerve" with gym enthusiasts
"My Intent was to do something. about it and they start to feel better about themselves. Some of them did not feel good about themselves for five, 10, 15 or 20 years.
"I had women who came in my 50s, and they never went to the gym, and they did"
"I think it's a little nerve-racking because it's not a problem. is a delicate subject because it's a bit true, "he said to Mamamia ." I'm just telling the truth about what some women feel and what that they want to feel, so yes, it will spark emotions. "
In response to criticism on social media, Cartwright later changed" Apart from that, we do not apologize. " ", said the company in a follow-up comment," as if you read it correctly with an open mind, you will see that we are declaring the truth about how "SOME" women feel for themselves in this moment, how they want to feel and what they know they have to do to feel better.
"But we can understand how this could be misunderstood" gross "" disgusting "to someone who reads it without open-mindedness. "
For Louise Adams, it is the company that must have an open mind.
" If a whole bunch of women get up, listen. In fact, listen to people with lived experience, "she said. "We do not have to keep an open mind to be oppressed, day in and day out."
Adams notes that not all gyms promote such "problematic" messages.
"There are a lot of gyms and workouts out there that will not talk to you about your body's transformation, which understands that exercise is not just about d & # 39; Appearance, "she said." It's a growing movement, which is encouraging. "
While talking to Mamamia Cartwright says that people who have been Offended by the post might be those who need to act.
I am not bodyshaming, I just ask the question.And if anyone is upset by the question, then the question becomes: " Well, why are you angry at it? ", He explains.
" If they feel like that, then start taking care of yourself. "Some people just need to" get on with it. " exercise, some people need to meditate, whatever, just start doing things for yourself. Sometimes it's just walking, meditating or eating better, simple changes like these that can make you live a better life and start feeling better. "
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