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PIC: File
Tourism WA launched a new campaign to encourage Australians to visit the Margret River area.
& # 39; WAy more than wine & # 39; is the guide for the latest Tourism WA campaign, promoting Margaret River on the East Coast.
$ 1 Million Marketing Strategy Expected to Increase East Coast Visitors to Margaret River and Western Tourism Minister Paul Papalia said the McGowan government has contributed to the realization of the latest vision Campaign
"The state government is committed to increasing visits to the state and investing in regional marketing campaigns. Margaret River is a key part of our plan biennial action for tourism, "he said.
" This is not a secret Australia is home to many fantastic wine regions, but holidays in the region of Margaret River also allow visitors to experience amazing beaches, majestic forests, majestic caves, incredible food and drink. "The campaign is just one of many other marketing initiatives on the island. Tourism WA is working to attract more interstate visitors to Perth and the WA region. "
The countryside presents Margaret River as more than just a wine-growing region, it also boasts pristine beaches, forest walks and lodge accommodations. luxury in the same place.
He promotes the region as having more & # 39; WAy & # 39; to offer that other wine regions of the country.
The campaign began on July 28 and will continue until August 30, 2018, targeting visitors to Sydney and Melbourne.
Flight and accommodation offers will be presented in cooperative marketing partnerships with Q antas Holidays and Jetstar.
The campaign will be broadcast on television, film, digital media and social media channels.
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