We're all wrong about Millennials

Thus, a very large portion of today's young Australians were born in Asia, especially those living in Sydney and Melbourne. So what? Digging deeper into the data reveals that Millennials born in Asia are very different from their counterparts born in Australia when it comes to the state of mind. Unlike their typically progressive counterparts and avoiding traditions, Millennials of Asian descent are far more likely to have socially conservative views and values, despite their youthfulness.

They are already rejecting some of the major generational trends that define their Australian origin. generational counterparts-born. Take the wedding for example. Four Millennials born in Australia are married (44%), compared to more than seven Millennials born in Asia (74%) across the country

. 86% are married, almost double their counterparts of Australian origin. They are also more likely to have children – six in ten have children under the age of 16 at home, compared to 55 percent of their counterparts born in Australia

With regard to home and the home, nearly one in five millennials own their own home, compared to a millenium born in Australia. Overall, a greater percentage of Millennials born in Asia spend little compared to Millennials born in Australia.

Does not quite match with broken love, with the mortgage, with the commitment to avoid, to the man to roll. barista who came to symbolize the millennials in this country, is not it?

Marriage is not the only traditional institution that millennials of Asian origin adopt unlike their peers. Religion is also more prevalent among Asian-born Asian children: one in four regularly attends a place of worship, compared to 14 percent of their Australian-born peers.

Meanwhile, triple the percentage of Asians. Millennials believe that traditional gender roles should be respected at home: 15 percent believe that women should simply run the house, compared to 4 percent of their Australian-born counterparts. They are also more likely to have conservative opinions about the rights of gay Australians, especially those born in India: while three-quarters (77%) of Millennials born in Australia believe that same-bad couples should be allowed to more than half (54%) of those born in India do so

And in terms of politics, a greater proportion of Generation Y born in Asia intends to vote liberal – in particular Chinese and Indian

. The Millennials born in Asia stand out clearly from their peers. In this case, they are not in fashion, but they go to the next level. While Australians in general are becoming more educated, those in Asia are ahead: less than half of Millennials born in Australia have a degree against 74% of Millennials of Asian origin – with those of China (82%) and India (79 percent) sit at the top of the tree.

Chargement

The modes of media consumption are also very different. In other words, if you are a commercial TV channel that is looking to increase the ratings among the Millennials, do not bother trying to seduce those born in China, almost half of them. they never watch commercial television. What is clear is that most Generation Y members are wrong in completely forgetting the tremendous diversity that exists between them – starting with the cultural difference and its profound influence on the world. state of mind and behavior.

Yes, there are many bearded Kombucha Millennials who fly from one overseas adventure to the next but they certainly do not represent everyone.

There are so many Millennials born in Asia who quietly build what you could describe as a fairly conservative life in comparison (with or without a jar of jam like a cup of coffee), which share more in common with the baby -boomer means when it's state of mind and values ​​that their own generationa l peers

The future of Australia could be a little different from that what are we waiting for? Tradition and social conservatism will probably persist, not only in the hearts and minds of some older Australians, but also in some of our youth.

Laura Demasi is Director of Social Trends at Roy Morgan Research.