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After the data scandals and the European regulation on data protection, Facebook continues to lose users in Europe. During the last quarter, the number of active members per month increased from 376 million to 375 million. CEO Zuckerberg announced "significant investments" in 2019.
Already in the third quarter, Facebook had lost a million users in Europe. However, worldwide, the growth of the online network continues. The number of active users increased by 10% to 2.27 billion end of September.
And advertising revenue also continues to grow: quarterly sales rose by about one-third to $ 13.7 billion. This is the smallest benefit for about six years. Earnings climbed 9% to just under $ 1.34 billion, Facebook reported on Friday.
In the United States and Canada, Facebook now has 242 million active users a month, one million more than three months ago. It is by far the most lucrative market for the online network, where Facebook generated $ 27.61 of revenue per user in the last quarter. In Europe, the cost is $ 8.82 per user and $ 6.09 worldwide.
Satisfied badysts
"It was a very good quarter, even though everyone was expecting a catastrophe," said Ivan Feinseth, an badyst at Tigress Financial Partners, Financial Services. For the market, the balance is a "relief," said fellow James Cordwell Atlantic Equities. Facebook's share gained 2% after normal hours.
Facebook CEO Mark Zuckerberg announced during a conference call with badysts that 2019 would be "a new year of major investments".
Facebook is currently under pressure for various scandals. In the spring, it appeared that the data of some 87 million users had been recorded by the British company Cambridge Analytica and used by the latter for the campaign of US President Donald Trump.
False news in brief
The group's reputation also suffered from the misuse of its platform by alleged Russian actors during the 2016 US election campaign. Facebook also announced in late September that the online network had become the target A vast hacker. The authors had access to data from 29 million users.
For the current quarter, it will probably be particularly important to find out how Facebook detects bad news or false accounts, including in US congressional elections. Zuckerberg promised that Facebook would be there for security by the end of 2019, where it should be.
(Chk / SDA)
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