[ad_1]
By Catharina Oblbader
Lienz – Twice a summer, the state of emergency applies to Lienz: at the announcement of Moonlight Shopping. Special shopping nights will be held on Thursday, July 12 and Thursday, August 16.
The merchants of the different shopping streets have found some ideas. According to entrepreneur Kathrin Jäger, "the models present the products of the company and, in the male fashion sector, customers become themselves actors of the coffee scene." There is a chess game in Schweizergbade, Muchargbade and Egger-Lienz-Platz. with life-size characters, a children's paradise on the main square and music without an amplifier. The Rosengbade is waiting with The Hillibillies, who plays again and again in another place. The Zwergergbade, where there are five restaurants, is transformed into an outdoor lounge with DJ music and fine cuisine.
However, shopping should be centered on shopping despite the fact that both summer events are more like a gigantic meeting place. , which attracts people from the region between Bolzano, Zell am See and Spittal an der Drau.
"These two evenings, many people look at the offer and come back later to buy," says Inge Rumpl-Krismer, Rosengbade spokesman. "You have to see environmental profitability." How many visitors have tonight is not counted anywhere. "I guess it's a clear five-digit number," says Oskar Januschke of Stadtmarketing Lienz.
The first night of shopping took place in 2002, under the name of "Notte della Luna". The action was called Moonlight Shopping for twelve years. Stores are allowed to stay open until 11 pm, as well as music can be played outside. The cost of music, booths, security, etc. only costs 60 000 €. This is financed by the traders and the TVB.
Source link
