Brucknerfest has increased its occupancy rate and its revenues this year "kleinezeitung.at

The Bruckner International Festival in Linz has increased its occupancy rate and revenues this year. Dietmar Kerschbaum, director of the Brucknerhaus, then accepted the following wording: "Good luck, keep it up". Nevertheless, visitor structure is badyzed to better target programs to a target audience.

13:56, October 30, 2018

At a press conference held in Linz on Tuesday, the mayor of Linz Klaus Luger (SPÖ), chairman of the supervisory board of the Linz Event Society (LIVA), headed by the commercial director, Thomas Ziegler, and the General Manager of the main sponsor, Raiffeisenlandesbank (RLB), Heinrich Schaller, accounted for more than 17,500 visitors a usage of 67.32% – and card revenues of more than 474,500 euros. This was achieved without simply increasing ticket prices. The planned budget of 1.2 million euros has decreased by 102,000 euros. In previous years, workloads were 42% and 65%, revenues 280,000 and 315,000 euros.

The first program of the festival, which was solely responsible for Kerschbaum, with a reduction of 46 previously to 31 events in addition to the program line Anton Bruckner and all that concerns it, resulted in a 30% increase in the number of visitors Everyone is safe. Next year, the number of events will be slightly reduced. Kerschbaum wants to learn from the program because it has been shown that individual meetings in the large hall with 700 to 800 visitors have reached their "maximum". He also thinks that the Brucknerfest in Linz and its surroundings has exhausted his abilities.

Therefore, it is about generating more target audience. To this end, visitor structure – including the proportion of non-Austrians – and wishes would be badyzed and comparisons made with Vienna. But the market tolerates Bruckner a lot. Therefore, there will always be clues about him, his students and the ways of modernity. Kerschbaum wishes to stick to its multi-year concept. This will be "treated" in the program of the coming year. It should be presented in November. Schützenhilfe about quality comes from Luger: "The freedom of programming must be guaranteed." The Brucknerhaus is not a steel mill or a football club listed on the stock exchange. "A 100% use is unrealistic, a budding programming" disastrous ".

Schaller badured that the RLB would come back as a sponsor next year. Linz was able to position itself only with a good cultural program between Vienna and Salzburg. It was important for the city to become international – also with the visitors of the Brucknerfest, including people who wish to stand or enter into economic relations with Upper Austria.