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In the United States, digital businesses continue to experience strong growth during the annual shopping spree around Thanksgiving Day.
Cyber Monday, which is attracting consumers with online discounts, is expected to set a new sales record, according to market research firm Adobe Digital Insights (ADI). According to Monday's estimates (local time), the house of badysis expects its US customers to spend about 7.8 billion dollars (6.9 billion euros) only on the Internet That day.
This would be an increase of 18% per year. In total, the US online trade in the five-day battle of the cuts, which reached its first peak with the "black Friday" after Thanksgiving, yielded $ 23.4 billion according to FDI.
According to a survey by the NRF Retailers Association, more than 164 million US customers wanted to participate in bargain hunting on the extended weekend.
The sale, which started the Christmas market, has a long tradition in the United States. Meanwhile, it is also widely used in many other countries.
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