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YouTube wants to attract more viewers with exclusive content like movies and TV shows. The goal is to make their entire program available to users for free, said Google's video platform in the night of Wednesday to Wednesday. From 2020, it will no longer be necessary to subscribe, but ads will be broadcast. This marks a turnaround in the strategy.
>>> Read: YouTube for the available switch
YouTube says nothing about the number of subscribers
Previously, only paid viewers could see content produced by YouTube. These can continue to watch programs without advertising. Until now, YouTube leaves open the number of members that the company could win for the number of active offers over three years.
>>> Learn more: YouTube stars put their chains on hold
Competition puts pressure on YouTube
YouTube needs to expand its customer base with growing competition from Facebook and its affiliate Instagram, as well as streaming services such as Netflix and Amazon Prime. Exclusive content and price are the main reasons why people choose an offer.
>>> Learn more: Netflix plans a cheaper subscription version
>>> Read: Facebook's Facebook Opponent Launches Worldwide
>>> Read: Instagram becomes a clone of YouTube
>>> Read: "Iron Man" moderates YouTube series on AI
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