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The format has already been introduced in the United States a year ago. Now, the photo application wants to increase its reach in German-speaking countries. The "Discover" section of the Snapchat app will also feature new "shows" for users in Germany.
The videos in the app last between three and seven minutes and often contain animated graphics. Compared to other standard television formats, however, they are cut much faster. At the beginning of the format in Germany, eight media brands will be present: "Bild Fußball" (Axel Springer), "LUKE! The week and me" (Brainpool TV), "Celebrity News" (promiflash), Funk, Load Studios, Onefootball , "Bento Mic Drop" (Mirror), Tastemade and "Out Now!", Du Zeit-Verlagsgruppe.
Push for the duration of the vision
"Shows" belongs to the app in the "Discover" section that was created in 2015 by Snapchat with 18 partners. According to Snap, more than 100 media partners around the world currently produce "stories" consisting mainly of moving pictures and linked websites. According to Snapchat, the new format has pushed the limits of the application: since the beginning of the year, the duration of viewing "shows" on Snapchat has more than tripled in the world.
Expected serious content
In the United States, Snapchat now produces its own "shows" under the title "Snap Originals". In Germany, Snap does not become active as a producer, but leaves the role to media companies and production companies. "We are curious as to how Snapchat's young target group will react to the show," said Mark Heywinkel, deputy editor of ze.tt. The online youth channel of the Zeit publishing group presents the video series "Out Now!" On Snapchat. In this document, the young people talk about their exit and how it changed their lives.
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