How could Microsoft become the most valuable company in the world?

Microsoft has replaced Apple as the most valuable American company. He was already considered dead as Microsoft. But that has changed for many reasons.

The software giant Microsoft has ranked Silicon Valley veteran Apple as the world's largest publicly traded company, wegschnappt. The Washington-based company, declared dead since, is benefiting from the rapid growth of its growing cloud computing business. Here are some reasons for this development:

Was the overtaking maneuver predictable?

Eight years ago, Apple reached for the first time a market capitalization greater than that of the Windows supplier. At the time, the group founded by Bill Gates and Paul Allen in 1975 was struggling with insufficient demand for computers. Indirectly, Apple has blamed it with the unstoppable rise of its iPhones. Since then, Apple has stumbled on Microsoft every trading day. On Wednesday, however, we reversed the deal: with a market capitalization of about $ 848 billion, the software group had about $ 3 billion in front of Apple.

What does Microsoft benefit from?

The company's chief executive, Satya Nadella, has been at the heart of Microsoft's cloud computing focus since 2014. It has consistently reduced the dependency on the Windows operating system. With the cloud subsidiary "Azure", Microsoft has become the number two marketplace behind "AWS" from Amazon. Both providers, as well as Google, have in common to offer private customers and businesses storage space in the data cloud. On the other hand, they sell the necessary software.

The trend towards the cloud continues, companies can do without their own costly data centers and promise more flexibility to cloud software applications. In the first quarter of fiscal 2018/2019, Microsoft converted 76% more into the division.

What about Apple?

Unlike Microsoft, the group co-founded by the group Steve Jobs has not been able to reduce its dependence on the main iPhone product. Sales of the many iPhone models account for more than half of total sales. Thus, the Cupertino company is particularly sensitive to the movements of the smartphone market, almost saturated, which has hardly increased for some time. Although Apple occupies a special position with a focus on luxury appliances, more and more people around the world have one in their pockets.

Recently, the headline admitted that badysts badume that Apple can not meet expectations in the current Christmas context. Especially in emerging markets, things did not go well. In addition, because of unrest between badysts, the new group of the US group, which will no longer publish sales of iPhone in the future.