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They had agreed with the previous operator at no cost to the city, said Ludwig during a photo shoot on Friday afternoon, during which the first lanterns to the heart were suspended. Now the tree is again for "beautiful photo patterns" available. "The Herzerlbaum has a special meaning for the Viennese and all who come here," Ludwig said.
The garlands decorate again a sycamore with maple leaves. However, the tree is located in another part of the city hall park, because in the southern part of the park, where the Herzerlbaum shone earlier, the "little ice dream" is in the process of construction. In addition, the new tree is more accessible, said Gerlinde Riedl, managing director of marketing for the city of Vienna.
The decoration of the heart was invented by the private agency Kreitner und Partner, responsible for the use of Rathaus Park during the advent period for 30 years, and remunerated by the commercial agency. In 2016, the commercial agency commissioned the marketing organization of the city of Vienna. The "Christmas dream" has become the "magic of the advent". The bright decorations in the trees, including the famous heart-shaped lanterns, were no longer provided by the previous operator. Immediately after the outcry sparked by various social media, even petitions calling for the return of Herzerlbaums were launched.
At present, the city has agreed with the previous operator rights of use. The dispute was settled amicably, said a spokeswoman for the Vienna Business Agency of APA. The agency Kreitner and Partners had agreed to "take a step towards us". It had been clarified that the trademark rights belonged to Wirtschaftsagentur, so there was nothing against further use.
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