[ad_1]
Advertising market: only a little more
VIENNA. The balance of the Austrian advertising market for the first half of 2018 is modest: despite a slight increase of 5% due to the football World Cup in June, the investment in traditional advertising for half of 2018 does not make any difference. rose by only 0.6% Austrian advertisers invested 1.9 billion euros in conventional advertising. Radio (+ 3.8%) and television advertising (+ 2.5%) increased slightly in the various media genres. Cinema expenses dropped by 14%. Spending on online advertising continues to grow strongly (5.7%). For the next six months, the industry is optimistic: the Focus market research institute expects an increase in advertising of 3.2% over the next six months [19659003] See the comments »
Source link
