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Only one in four family businesses are willing to invest more than five percent of their investment in digitization. In Denmark and Norway, this compares to one in two family businesses.
However, Austrian companies also have a lot of work to do: "As our study shows, Austrian family businesses have a very technical understanding of digitization and are tackling it mainly by upgrading their computer system," says Rudolf Krickl. , PwC expert. Just under three quarters would have taken appropriate modernization measures. But only 39% of them would continue designing a concrete digital strategy. The study was conducted among 2,500 European companies, including 90 in Austria.
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