Franchise | McDonald's is strong in the fight against AIDS

On this World AIDS Day, McDonald's Germany sends a strong message for the education and prevention of AIDS and HIV. The number of new infections is increasing worldwide. Therefore, McDonald's Germany wants to make its contribution and again attract the attention of the target group of young people on this topic.

As part of its annual "365 Reasons for McDonald's" campaign, the company is therefore another highlight: its music video is visible both in theaters and on McDonald's social networks. Germany and will be announced from 29 November. Targeted youth addressed.

"Because" I like it "is also true for life"

In addition, McDonald's Germany placed a one-page ad in the magazine "Bravo" and presented on World AIDS Day on December 1, a promotional campaign at the CinemaxX cinema on Isartorplatz Square in Munich.

The saying "Because I love him" also applies to life is integrated everywhere. For example, McDonald's Germany consciously shows, without a single finger, how important protection against HIV is. As a result, on print advertising as a supplement, as a clip element and as a gift to the cinema, a condom bearing the inscription "I love it".

Take social responsibility

Philipp Wachholz, spokesperson for the company, says: "Adolescents are one of the most important target groups for McDonald's in Germany, and social responsibility has always been a fundamental part of Currently, there are about 86,100 people living with HIV in Germany (at the end of 2017, according to the Robert Koch Institute) of which about 2,700 have been infected in 2017. L & # 39; Previous year, about 2,900 new infections were recorded (according to the German Foundation against AIDS) .Therefore, McDonald's Germany not only wants to stress the risk of infection by immune deficiency, but also supports the work of the German AIDS Foundation. "

The German Foundation against AIDS Since 1987, its mission has been to improve the living conditions of people living with HIV and AIDS and to contribute decisively to the fight against AIDS. To achieve this goal, the Foundation provides important education and prevention work as well as financial support to HIV-positive people in need, including breakfast and care services at counseling centers. local AIDS for low-income and socially disadvantaged HIV-positive people. situations.