Free railway for the cross-border tourist association at the Innviertel

Free railway for the cross-border tourist badociation at the Innviertel

INNVIERTEL / SALZBURG / BAVARIA. Special status for Braunau district through cooperation with Salzburg and Bavaria

Presentation of the concept – the exact name of the new badociation is still in preparation. Image: Land Upper Austria / Daniel Kauder

Lange had already fought in the context of tourism reform and larger-scale mergers. A new tourism badociation of at least 13 cities and municipalities can now be created in the district of Braunau and in the regions bordering Salzburg and Bavaria from 1 January. The district capital, Braunau, extends over the Seelentium Wellness Area and the Mattigtal up to the Salzburger Seenland.

"Unique special position"

The model occupies a unique unique position: an entanglement of the Upper Austria Tourism Association with the Cross-Border Tourism Association guarantees joint regional development under one roof. The seven existing tourism badociations in the region will merge and at least six new tourism communities will join the badociation. Joint advertising, coordinated offers and global product developments should bring significant benefits. Deputy Governor Michael Strugl anchored this variant for the border region in the bill. Preparations for the restart are in full swing, according to the designers. Braunau will be the seat of the badociation, the former employees of Mattighofen, Franking-Holzöster and Seelentium will continue to support the customers and the tourist service providers on the spot.

The management wanted

A management is currently looking into who will lead the new badociation and also the cross-border badociation in the future. Those interested in this full-time job can send their application to [email protected] until November 16th.

For Braunau district tourism experts, the preservation of local idiosyncrasies is a priority. These include numerous hiking and biking trails as well as museums, adventure tours or local culture offerings.

The overall concept is supported by the Oberinnviertel-Mattigtal region leader.

In addition, a common concept of business visits and economic excursions is being prepared with the Braunauer Wirtschaftskammer. The district's innovative companies are attracting more and more specialist groups, they say.

The culinary delights of the region are at the heart of the tourism concept: from the InnWirtler restaurant co-operative to the Innviertel beer region via direct marketing, according to the project's designers.

New partners

Braunau, Mattighofen, Franking, Munderfing, Lochen am See, Perwang am Grabensee and Hochburg-Ach decided to merge to form a joint tourist badociation on 1 January 2019. Haigermoos, Helpfau-Uttendorf, Kirchberg near Mattighofen, Palting, St. Radegund and Weng also participate. In the new club are the Bavarian cities Burghausen, Simbach and Tittmoning and the communities of Salzburg Lamprechtshausen and Sankt Georgen.

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