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More than 180 million hours are consumed daily on YouTube videos worldwide. In streaming services, the Google affiliate is at the top – despite Netflix and Amazon Prime. Linear television is losing more and more. Sometimes also because of advertising blocks that take more and more time. YouTube wants to attract more viewers with exclusive content like movies and TV shows. The goal is to make available to its users the entirety of their program, announced the company in the night from Wednesday to Wednesday. From 2020, it will no longer be necessary to subscribe, but ads will be broadcast. This marks a turnaround in the strategy.
Previously, only paid viewers could see content produced by YouTube. These can continue to watch programs without advertising. Until now, YouTube leaves open the number of members that the company could win for the number of active offers over three years.
Faced with growing competition from FacebookInstagram, a subsidiary, but also streaming services such as Netflix and Amazon Prime, YouTube needs to expand its customer base. Exclusive content and price are the main reasons why people choose an offer.
(APA / Reuters)
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