"Avengers: Endgame" does the story, but avoiding the spoilers brings to light a new serious fight



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"Avengers: Endgame" broke the record for the biggest opening weekend, with ticket sales estimated at $ 350 million in the domestic market and $ 1.2 billion globally , proving that Marvel manages the universe. The success of the box office film marked a new peak in the era of blockbusters that the comic studio eventually dominated, and also generated a huge problem that many studios would like to have.

When almost every moviegoer in the world has seen or wants to see your movie, how do you prevent spoilers from ruining the end?

The final of the "Avengers" has even exceeded its expectations by far, according to studio estimates Sunday. It was expected that the film would open between $ 260 and $ 300 million in American and Canadian theaters, but the audience was so numerous that "Endgame" broke the previous record of $ 257.7 million. Last year by "Avengers: Infinity War". he surpassed just "The awakening of the force".

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The film was just as gigantic abroad, thus erasing the previous world record of $ 640.5 million, also established by "Infinity War". ("Infinity War" did not open in China, the world's second largest film market, until two weeks after its debut.) "Endgame" set a new weekend record in China , where he reported $ 330.5 million.

This image released by Disney shows Scarlett Johansson, left, and Jeremy Renner in a scene from

This image released by Disney shows Scarlett Johansson, left, and Jeremy Renner in a scene from "Avengers: Endgame". (Disney / Marvel Studios via AP)

Due to the massive appeal of the film, filmmakers Joe and Anthony Russo issued a lengthy statement in which they urged the audience to keep film events secret and not to spoil its end for those who were struggling to buy tickets for the highly anticipated movie.

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"That's it.It's the end.The end of an unprecedented narrative mosaic that spans eleven years and eleven franchises," the administrators wrote in a message posted on Twitter earlier. this month.

They continued, "Because many of you have invested your time, your heart and your soul in these stories, we are asking for your help again. If you see "Endgame" in the coming weeks, do not waste it on others, just as you would not want it to spoil you.

The statement was made after the online broadcast of clips of "Endgame", giving those who were looking for spoilers the ammunition they needed to ruin the film for the benefit of those who avoided it.

Thanks to Russo's letter, the viral hashtag "DontSpoilTheEndgame" was born. However, not all fans listened to the call of the directors.

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With the public's appetite, the release of the film on April 26 only increased the risk of spoilers as fans began to sink in movie theaters around the world. In a viral picture, a teacher seems to have put a long note on his door, asking the students not to ruin the film before having the chance to see him with his brother, who is not in town until see you later this week.

Jeremy Renner, Don Cheadle, Robert Downey Jr., Chris Evans, Karen Gillan, the Rocket character, played by Bradley Cooper, Paul Rudd and Scarlett Johansson in an "Avengers: Endgame" scene.

Jeremy Renner, Don Cheadle, Robert Downey Jr., Chris Evans, Karen Gillan, the Rocket character, played by Bradley Cooper, Paul Rudd and Scarlett Johansson in an "Avengers: Endgame" scene.
(Disney / Marvel Studios via AP)

In a more violent example of anticipation of the film, a group of spectators waiting to be able to attend a screening in Hong Kong would have hit a man who was talking loudly about the end as he was coming out of the theater. a previous projection.

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A photo of the scene reported shows a man sitting on the floor while he appears to have been healed for his injuries.

Meanwhile, LeSean "Shady" McCoy's Buffalo Bills offensive midfielder found himself in hot water and has a tendency on Twitter after posting several tweets containing key information about the end of the film. He even went so far as to post a video of himself, freely discussing the last moments of the film without anything coming to alert his followers, who had not yet seen "Endgame".

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The success of the conclusion of the story proves that this style of episodic film is a viable option for the success of the studios that wish to remain in the long term. Franchise films remain a promising prospect in Hollywood, which saw Marvel films pave the way for 22 films, culminating in a $ 1 billion success story. However, it is not because Marvel Studios has put a button on its global history that this is done.

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The studio is already planning to pursue planned projects such as "Guardians of the Galaxy 3", "Spider-Man: Far From Home", as well as supposed suites of films like "Captain Marvel" and television projects for the service of Disney streaming featuring Scarlet Witch, Loki, Falcon, Winter Soldier and more.

Associated Press contributed to this report.

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