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Irina Lozovskaya is a former journalist with Radio Liberty. One of those who organized "space" for citizens of the 90s, after opening the shop "Kamila" in 1991, is one of the main stores of the time of the young independence. Then she opened one of the first Hugo Boss franchise monoblots in Belarus. Today, he runs the interior of the Concetto di Casa.
Recently, I hear more and more often: "we are different", "appearance is not for us a value", "the pursuit of brands – a history of the century last, "look at Zuckerberg: he walks in a shirt of two hundred," etc. The message is so powerful that the result was not long in coming. Minsk's summer streetstyle imperceptibly loses its unique charm and turns into a "parade" of vacationers in a little-known resort village without a name, but in the meantime, these are people who rush for business. They are not tourists. That's us. And only a few brilliant characters remind us of the powerful potential of our beloved city. We are really becoming "different"
In this sense, the photo reports of various public events are interesting, especially since the opening of the gallery "Ў": with rare exceptions, the creative clbad shows a rather careless attitude towards the outfits ( heat-heat, justification!). True elegance was different for those who knew the last century and not hearsay.
The photo report of a party in the manner of Frida Kahlo m & # 39; s left puzzled. The entire world of a single artist, a woman with a mbad of diverse talents, was reduced to a monobrovey (why not a mustache?), A floral print on the dresses on the floor, which frankly spoiled every third Fig. I do not want such a Frida!
Neglect, loss, loss of individuality, demonstration of disdain for others – the most superficial consequences of ignoring the dress code in favor of convenience and prejudices. Meanwhile, the basis of the harm is always the lack of knowledge. My deep belief is that we are not dressed for the moment not because it's an informed choice, but because we do not know how, because we're afraid of getting into trouble because advertising can not replace true knowledge
sense of style, we stop considering the requirements of good taste, become victims of clever propaganda, which convinces the advantage of the virtual world over the real. The overall reduction of working time, work on outsourcing blurs the line between a home-made sofa suit and a suit suitable for public consultation. We gradually lose respect for others and at the beginning of autumn we demonstrate it through a culture of appearance: costumes, shoes, accessories, hair, grooming, perfumes … The next step is the decline of the habitat, the food culture has already podgulyala example: junk food, fast food). And then just downstairs. Razorha starts in the head, if you remember "The Heart of a Dog."
Some time ago we traveled to India. In the north of Mumbai there is a national park reserve, where there is a complex of temples Kanheri Buddhist monastery (2nd century BC), characterized by a complex architecture, a water supply system (collection and storage of large rainwater reserves). , solemn decoration. At the foot of this building from the pre-Christian era, a modern hut (not to be confused with shantytowns) of a tribe, whose conscious lifestyle involves neither architecture nor sewers neither a costumed culture (a clear and recognizable Indian costume), nor much more, which is a reality of modern civilization. I am sure that none of us would want to try to live this way even for exotic purposes. In case: it is above all a choice made once.
The desire for beauty and harmony is an instinct no less powerful than badual and in terms of civilizational choice – even more powerful and, of course, more complex. Imagine for a moment the solemnity and grandeur of the Gothic temple. Remember the wonderful movie "Breakfast at Tiffany's". And now imagine in one place a hundred people dressed like Zuckerberg, and a thousand, ten thousand, a hundred thousand. I think that already in the first hundred, it will be difficult for you to identify in this crowd your close friend, parent or partner. It is a kind of terracotta army, whose only value for Facebook is that all these people are the source of free personal information.
And what value do your friends and family have for you? Probably, these are unique worlds that, by crossing yours, leave a trace of love, open new horizons, make you change, bring joy and suffering, fill your life with meaning and content. Let's treat them carefully, take care of ourselves. It would be desirable that care, not negligence, become our value.
As for the popular arguments concerning the cost of outfits. A nice suit is not one that is unbearably expensive, and not one that costs less than dinner in a restaurant. A beautiful suit is one that, in terms of style, good taste, places and events for which it is intended, a general sense of harmony corresponds to the personality of the person who l? chose. Beautiful creative outfits evoke curiosity in us, unite by the joy of recognition, give space to fantasy, contribute to economic growth.
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