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Mila Sivec – Author and director of documentaries and television films, nominated for the Zlata Gill International Competition (Slovakia), author of television and YouTube projects.
Remember the old slogan: every child should have a happy childhood? So it's relevant now. Only the world of capitalism even allows you to win your happiness about it. I'm talking about Internet stars, collecting millions of dollars for ads on its channel. More and more, these stars are small children.
I do not see anything wrong with children making money online from an early age. However, more and more often, because of my professional activity, I meet parents in which I enter openly. It's been a long time since they do not download videos with their child on YouTube to please their son, their daughter, themselves and others and earn extra money, but they dream of creating a harvester based on views that can be converted into evergreen. By all means, by all means and already regardless of the desire of your child.
I'm sure YouTube is cool. With it, the door to well-deserved glory is open to all talented types: just make an effort, choose the right presentation format and you will surely contact your audience if you are worth at least something.
It's important to understand – we're talking about talents, accomplishments and methods of communication, not about those main chains where the tired child unwraps the machine again with simulated pleasure. These simple manipulations are observed by millions of children zombed by events, which have been thrown on television screens and tablets so as not to interfere. Such video channels arrive at the top not because they have at least some value, but because millions of parents around the world have completely lost consciousness and abandoned their children, placing them in a convenient video narcotic.
Suffering not only content consumers, but also its creators. For you to understand what I mean, here are the stories of life.
One of my good friend's sons is carried away with the video. First, he shot short videos on a webcam, then asked his father for money for a camera and a microphone. He was happy that his son had a hobby and, on my advice, he introduced to the child a "whole young blogger". A few months have pbaded, the boys' chain has grown surprisingly fast and, with his parents, we have not talked about the child's hobby, but the strategy of developing the chain, the frequency of throws and the amount of winnings they could bring back.
And the closer the conversation was to money and ad payments, the more parents worried about views, HYIP topics and ratings. I called the boy to discuss some of the details of the video and I learned that he was upset. He said that he was not allowed to make videos as he wished, his father explained – the subject does not fit, few points of view will be collected. In general, the child no longer wanted to indulge in his new hobby, but he did not know how to refuse. Success did not turn his head towards him, but towards his parents.
Second photo (and the situation is becoming the norm): Mom runs a six-year-old girl who wants to understand if you can make her a YouTube star. The child is confused and confused – it is immediately clear that the girl does not want to be a "princess on the Internet". But mom pulls her down: "Be patient, you want us to make money and buy new toys?" Baby in tears: "I do not want the Internet, I do not want toys," but Mom insists: "Help us with dad …"
I ask you how much you think you are winning. They really tell me at least a thousand dollars a month and a year …
"Stop complaining, the children themselves want attention, glory. Fame did not do much harm, " – The pragmatists will tell me.
Yes, there are really children who want to be "the kings of the Internet" or the Belarusian PewDiePie. But because of their age, they do not understand that YouTube is a job. Every day, as a machine, if you want to help parents with credits for a washing machine and an apartment. And instead of cartoons and movies after school – filming, duplicating and editing. Of course, mom and dad will help, but the child will have to work first. People often ask me not only how to make a star a son / a girl, but also how to make them play. Think about the question itself! Some parents are also punished for the derailment of video download times on the network.
You know, before, almost the only miracle that could happen to some Belarusians was to win the lottery. Now to these wonders added "this is your YouTube", where children can provide their parents. And because they believe that wealth can fall off the Internet. Few people understand that it is not easy to make money there, oh, how difficult it is. We will go further and look at those who parasitize parents who are trying to parasitize their children. Here is a diagram so complex and informative.
As you know, demand creates supply. Therefore, in Belarus, lately, about ten consultants, makeup artists, directors, YouTube trainers and other specialists in the field of "processing" channels that do not turn.
In a way, a fairly well – known business woman, who wins on all kinds of formations, calls me. He tells his new business plan: we are opening a school of video-bloggers for children, we have been recruiting groups of children for five years. We say we are preparing YouTube stars – parents are now willing to pay for it. The woman has long painted the prospects of this company. In her dreams, she had organized groups for very young bloggers – almost cradle, then parenting clbades – on how to "sell" your child properly on YouTube. But it all boiled down to one thing: making money with the trend.
And she has also won, now her clbades (one among many) are very popular. Even my friend, who had heard about the difficulties of television, was quick to write her four-year-old daughter. To help the child pay a loan for an apartment.
Whenever, on radio or television, they present new courses for youth presenters and bloggers, I imagine how two groups of adults rub their hands to anticipate winnings. In a group, there are unlucky parents who are willing to pbad on their financial problems to the child and deprive him of his childhood. In the other – the course organizers, who are guaranteed to get their money. Nothing shines only for children. A pitiful sight.
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