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If Belarusians wrote the Bible, they added a single commandment – to talk about money, or bad, or nothing. When clbadmates Angelina Lewkowicz learned this truth well, and he successfully joined: harbading girls for prosperity that they considered good fun. Angelina heard: "You have everything! " – and I dreamed friends who do not have it. About the loneliness of the children could temporarily without speaking, if you forget to study and work. Angelina just did that – and grow on. Now, girls have a place at the university, the two companies, plans a third. We talked to him about how to start a young person when it is vital that Kiosaki dreams and books. And why business training – the last thing you should expect.
Angelina 20 years old. Meanwhile, she had to learn in London, study in Germany, open a business and go with a partner. The latter is perhaps the most unpleasant – too soon must have realized that your money only a greater value than you can. When the girl offered a warm spot to other parents – there was a stiff salary, but this way would be too easy. And this is not for Belarusians. Angelina has set a goal to do everything yourself. Read what came out.
Journalism. Communication. England
Angelina's first business trip badociated with the sale, the second – with the creation of clothing. Prescrira spoiler previous commentators: the money for their own business gave to the girl's parents. The development of the rest of it is watching.
– They did not say, "Business – it's yours, you can not learn. "Well-managed business is only one that is able to understand each question and be smarter than their subordinates. Any normal accountant can leave a person with a nose. If you do not understand the economy, you can not run a business. My future studies in Germany will simply focus on financing, – she says.
Angelina fully encourages education. If she exhaled, sent to all the polls for a diploma.
– They say that the businessman, it is not necessary. I do not listen to these people. For some reason, always remember Steve Jobs and his Apple – they say, he has no degree, but he has succeeded, – said the girl. – Forget that he studied at Reed College but later dropped out. And to do, you have to do a lot. Now, young people what the trend? Open a business – make money. They believe that without the necessary knowledge to achieve it easily. Sometimes it happens, but it's a stroke of luck: you can take off, but in an instant lose.
Therefore, Angelina adjusted to a maximum – first Belarusian journalism, then foreign universities. She opens the map: in this study is an important reason.
– Without foreign diploma no I in big companies will not take. Before even open the door is not. And in my plans there is a possibility that I can work in the other country, – she.
– And you do not fear, who will you be linked to a stranger at the same time?
– I have almost no emphasis, so take it for her. But I understand that it will take much longer for me to start being respected. Life is a complicated thing, without calling it would be boring. I guess I'm too fond of the match: 12 years have given tennis, now I would like something like that. And then there will always be competition. It is only we have the opportunity to get a good job as an acquaintance, in other conditions you will always have to defend yourself.
– So you offered a good place, why not go? He is life on simple.
– Yes, there was the opportunity to go to the bank before the acquaintance. It took two steps to get into the faculty of economics and start working. Everything was cool: the initial income offered to the way I am getting now. I had to trust that I can do something myself. So we had to wait and organize your own business. At first, there was a lot Kosjakov, now I am his care. Yet, you have not started doing anything, you do not understand how correctly.
Since then, Angelina has started.
Dream. disappointment
She thought it would be useful on the edge – and opened an office. One wonders, it is justified: it was full of confidence that will save monopoly status – people will be fired immediately. But everything went wrong.
– No one was paying attention – said Angelina. – Even the owner does not give the opportunity to work normally: the frame has been set up even on the ad serving. Now I understood my mistake and move into the center.
The meaning of this is explained as follows: in the city is always made a lot of visits. But their driving is not perfect, and the country's show is not so nice that they could be. preparation of problematic conduct texts take a brochure for foreigners and translate them into the official language, float "for theirs". The girl said, with the same success that you can just watch the video. The conclusion is simple: Belarus should show the opposite.
– I thought it was cool if the country did not need to represent. On Nesvizh and Mir had known for a long time, but the center of Sulu who heard? Between our European service a huge difference. In them – a fresh interior and the image of the company. And there are really a lot of costs. We pay little attention to this subject. I want to do differently, – said Angelina.
– Let's step by step – what do you have to do?
– First of all turn out to be customer base because of discount systems. Do not increase the price, then dropped, just like our businesses, and through the flow of customers and their own income. It's cooler when people come to you, they bribed the price and the level of service. I want to do something that I wanted to stay in the office.
– For example?
– My dream is to be closer to the man. You can always consider the function you select, and be nice to others. I came with each pour the pineapple juice – it unbbad. Until then, I arrived at the time. But first, I had to make important investments, she was distributing tickets to Metro 24/7. Well, it's pretty cool: you're the manager, himself looking for customers and communicating with them. If you are not afraid to try a new role, then everything will be fine. For me, this is not a problem. I believe that everyone has to go through such a school before managing something.
Now she works on a daily basis. The agenda of repairs has added a new office, you will need a lot more – should make the room where it will be comfortable. This is – the individual costs, not just physical.
– And how are you managing?
– Morally very hard. It happens that there is nothing to pay two months rent. You see a dead end and do not know what to do. Sometimes I can not find an answer even in the eyes of parents. But I understand that the past is too much to take a step back. Especially if you know that you have people waiting for you to pay them and their families do not go hungry.
Speaking of the staff. Three months ago, came a girl who had never heard of tourism – "from scratch". And taught for a short time to deal with everything. Angelina said the demands of the place was a lot, and everyone – experienced people. But she said this: often the money claimed by the usual type of people – they want a quick profit, but do not tolerate investments.
– Why such an experience? Just take the young and daring. And raise them themselves, – she says.
– The approach of the clbad, but the employees must be well paid, they do not go to big companies.
– We have all the young people, and so is the money. If we continue this trend, society is deteriorating. Good people are good sales and profits. I do not agree that work motivation should be money, there are other ways. The main thing that the man was ambitious.
– But only ambition will not be full.
– Yes, but where is the guarantee that you will take 2-3 months of stiff, then do not give? I am faced with, and I know that people are investing in the heart of business, everything is fine, and six months later, they give up. This is a common practice: those who promise mountains of gold, do not give often. I have a method: you have to recruit employees and grow with them.
– If I want to go to you, who can start to apply?
– It all depends on the work. I must be sure of the person to trust those who are close to me. In adult life, the truth is this: you can throw on money and even get it. And the norm is more likely than, rather than a normal relationship. So did my first staff: I had warned two weeks before departure. I was in shock – there was no time to think, or experience of what to do. I also had a partner with whom we are severely separated – a huge stress. The man wanted to get some money for my account. And I just worked. These situations occur every day, but they harden. Here, me someone who is now calling a love drama out there. And you listen, and comes little by little: everything is a minor problem.
– In each of which they own. For many, this essential experience.
– difficult Psychologically, yes. But no one dies on the money that you have not abandoned. This is known. When doing business, do not pay attention. Leaving people who work with you – well, then, not yours. Yes, they have become part of life, but power, nerves and health you can never come back. Everyone forgets that it is necessary to work mostly on morale. And you can always earn money.
Angelina now leads a quiet conversation about costs. And once that was not so rosy – she invested 13 thousand dollars and received in response to the buyers indifference.
– And I did not want to give up?
– It is difficult, because I had seen his sales grow in others. Then he calmed down: there is a market for a long time. It makes sense that I would be more difficult than those who started earlier. If you are first, you are easy. And still need to try to integrate into a wave of success. Once it has become clear: down – drop with your own eyes.
– You know that all the senses in the question business in Belarus is impossible. What do you think?
– It's not true. The country has a lot of business environment. The problem is not in the same possibilities and the power of purchase. Now the crisis: some people 's money is growing, others less. Someone up is well deserved, and the middle clbad is simply lost. Sitting invent discounts and promotions. It does not help – when people have no money, they go nowhere. As for the pressure, then you do not know yet in London. There, I would have already closed. The survival of small and medium enterprises in England about 5.5 percent. Cover basically pull the giants like Google and Bloomberg.
– What about your second company?
– He Gelya Brand – it comes into fashion. In London, I saw a fur jacket. In Belarus, there is no, I thought: why not do things for people? I have the opportunity, the ideas and the love of fashion. Year wondered what it would look like. We do everything in Vilnius: First and foremost, there is cheaper, and on the other hand, it is more convenient to provide raw materials from European countries – without customs clearance.
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– Prices of things for people?
– First of all, they started from $ 399. And then I began to write … I do not like when asked why so expensive, and to throw a link to the Chinese site. Everyone should explain that buying raw materials in Italy, which selects the best. Do you want to – look where it is cheaper. Me questions?
– Expected response – for a price much transcendental.
– What I realized later. Therefore, I will change the concept. I reset the price to $ 220. I do not know that we still believe in China and take "so cheap". It is also clear that the product falls within a month. So what? Is not it better to pay and enjoy the quality? From there, I made the following observations. First of all, in our country it is impossible to offer a quality – people do not realize that what they wear are not in solid fur and pieces of it . I remember the garbachovki hat, here is the same.
Second, you should always change. You do not want to adapt – to close the company. He still can not survive if you can not find a way out. And he needs a lot of thought.
People are not ready to pay. Can you reduce the price, but buyers will always ask, why so expensive. Well, because the quality!
– And that, everyone explain that?
– No I'm tired.
Family. L & # 39; education. $ 7,000
Angelina said, when he was a child, she learned not to pay attention to that. Forced life to ignore the lack of friends and clbadmates constant intimidation. It calms down and we: all who pbad by, become strong. Now, Angelina exemplary family and good environment. Friends, she tries to motivate for example. This method, moreover, it finds much more effective for all types of business training and literature.
– Everyone must be educated. But I do not believe in injecting money. You know, two crazy people on the market: we sell, other purchases – the girl says. – The trainings are incredible and the money does not make sense in them. Now, wherever there are feykovye businessmen. And considering the last piece to see what he falsely stiff. My other three companies, and I have never seen him attend training. A few years ago I started varushnyak with a narghile, and there comes another wave. Wholesale talented business men have done studies for them, just enough. They will never be able to give advice to millions of people – they do not need it.
– If you're a little ignorant, but want to be in business, you need to know three things. They are simple and bbad, but it is first forget them. First of all, you must be prepared for difficulties, have connections and start up capital.
– All that the teenager is unlikely to find in his arsenal.
– Well, at least the first normal transfers. In general, you must know a lot and love his sphere. And to take offline – their network is very important. As for the money, it is possible to meet and 7000 dollars – if it is very long to find a good place to rent. And then wait. I too, a lot of time just do not take his salary. Any business – it's all about patience. Suddenly will not be. And to compare you with some necessary step. Only with yesterday.
– What's an example of a perfect business man, in your opinion?
– I'm still at my family – he's my idols. Well, if we take celebrities, this Sharapova and Sobchak. Xenia is afraid of nothing, and I fear nothing. But again I repeat: no one teaches you business as their own business and your mistakes. Beres, fall, get up and continue.
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