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At the table of one of the Minsk studios as in the air (in fact, on hangers, but they are not visible), hanging lace lingerie and black boxes are spread out. "Cool decision? My idea, I ordered the logo.Many read it as" Fox ", but it's easier", – says the man Novice businessman Svetlana Kozhakova. Ruse, girl, bady – she clearly reflects the values of her brand
– I'm from Rechitsa, – tells Svetlana. – At the age of 17, she graduated from local high school and went to daycare because she had no intention of staying in her small homeland. I entered the faculty of management without thinking of the future. The parents paid for their studies. And I lived in an inn and I was happy with everyone, not understanding how to make a living.
Having no feelings about the distribution (not everyone is satisfied with the first place of work), she found an office with a salary [19659004] – I started to work for those who have been taught me, as an economist: reports, insurance, charts in excel. Good salary, rent, travel. And everything went well for about four years.
"But something went wrong in my head"
Instead of rejoicing in the wisdom of the wise program, Svetlana decided to convert his hobby
– If the girls Shelves overflowing with shoes and bags, so I had all the underwear. On each trip, I left the store with several packages. And one day I found myself thinking that in Minsk I could not find one for which I would gladly pay at least 100 rubles at least 200.
A little more history courts the acute corners, on which startups men are broken. Sveta smiled and said that instead of doing marketing research, she interviewed girlfriends, and sewing was learned during her travels. And in general, there could be other projects on the underwear site.
– But it was not so interesting and required a lot of investment. And I wanted without help and without credits.
A girl acted, of course, with a risk, but realized: she did not give up work until her business was irremediably irrevocable. Svetlana reluctantly calls the amount – $ 5,000.
– Okay, call. That was almost all my savings over four years of work. In general, I once put myself back on the real estate market, then realized that I'd better put it into production and advertise for laundry. In addition, having lost my salary, I moved from the rented apartment – a girlfriend protected me.
What was Svetlana spending on money?
Not all women understand the economy of women's underwear. Kozhakova also admits errors – shows how much she has bought Italian lace. Because I listened to my own voice and my girlfriends. As a result, one thing looks more like one, but the other is mostly sold.
– I had a business plan, I calculated everything. But, like any plan, he broke with life. In principle, I still doubted it.
The idea with underwear appeared a year and a half ago, the first was sold in March
– I had been preparing for a long time to choose fabrics, to seek and negotiate with the suppliers. I went to the workshop with an hourly wage to learn how to sew. And then she drew and shaped lacquer for a long time, she considered all that was needed
I do not really work on the production of Light.
– I was not counting on my skills, but I knew someone who could do well and the quality frameless linen that does not crumble after three washes.
It is: fabrics, accessories, a production, a single tax of 65 rubles, FSZN ("a small amount") and 200-300 rubles a month for advertisement in Instagram.
– I'm not afraid of having to pay rent or lime and issue a salary. I take risks and do things that I would not dare with restrictions, – tells Svetlana
She intends to return her money for the year. At the same time, sales increase from month to month, but given the weak base, they do not contribute to enrichment.
– Of course, you will not earn 10 sets a month. But growth is in progress. To have "PopyatSot", just sell 20 sets (one costs 90-100 rubles). And I'm still renting an apartment, – Laughs. – In a year, I would like to cooperate with someone else for the rental. In the future, I will work with cups and bones. Not all girls can afford to wear frameless underwear. Many still like to put on a heavy pushap. And I'm here for the natural: why do men cheat?
Fashion dictates what to wear and how. But the underwear is hidden from most eyes and it is good to know that by unbuttoning the button of the shirt or removing your dress, you are wrapped in beautiful underwear! After putting Leesa можно, you can walk calmly and proudly. Down with the thought "I have to go home again!" And if to be completely frank, then, as a friend said "You can go out with such clothes!"
– When you do not have credit, salary and rents on you, does this contribute to relax? You do not bad anything at all.
– No, I am already in a state of permanent stress. I'm worried in general because I do not plan to go back to the office. I rest, of course. But all the same in a head this case. I have never regretted it. It is therefore more interesting to live.
In general, the theme of flax at Instagram and the youth industry began so abruptly that it becomes worrisome for the prospects of industrial production.
– Where do customers trust? you? You are not a seamstress, not a designer or an artist. You have a lot of underwear at home – and what?
– I am just an economist with taste and style. Something has planned, and then they help me sew it properly. I do not even say that nobody else is fine. I was not satisfied with the price / quality / beauty ratio. Many competitors, and worth it! But we are all different. Someone makes an offer, someone is daring. I have everything modestly, minimally, badually.
My ideal is La Perla. But they have a bra at a discount of 300 €. In general, I saw that I can make cheaper what is sold dearly.
– Do you have questions and concerns about the legitimacy of your business?
– No, everything is easy and clear. I was only concerned about the certification – all these documents meet the quality requirements. Then, it turned out that when you make sheets on order, the certificates are not necessary. Or I will say that all this is an advertising movement, – Light demonstrates the ease of dealing with business, and that is also logical. – I have to try different options. When the volumes go, we will decide. In the meantime, that there are errors. How to detect them without starting to do it?
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