Sellers of air? Enthusiastic showed how few chips in huge packages

Traders often do the business to draw attention to the product. Everyone, for example, knows the inscription "+ 15% for the same price" – which is really in the box, God knows. Another popular method is to make the package brighter, bigger, more visible. Then it will be hard to miss on the counter.

The founder of the advertising agency Siege Media decided to check how much "content" is contained in packages of popular brands of chips. He graphically demonstrated in percentage terms how much the chips themselves occupy, and what is the air. The Boredpanda resource drew attention to the work done. Unfortunately, not all names will be familiar, but there are some in Belarussian stores.

On average, according to Ross Hudgens, 43% of its volume is in the air in the package. It turns out that out of ten trucks carrying Doritos, nine are transported. He points out that this is not ordinary air, but a mixture of nitrogen preventing the alteration of the oil.

Fryers in the catalog Onliner.by

Our channel in Telegram.

Quick communication with the editor: read the chat Onliner public and write us at Viber!