"To pay, you need an audience of one million people." Belarusians have decided to climb a cartoon on cars Kobryn

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"They gave € 20,000 to go to Cannes"

– How many of you are in a team?

– We do everything with a minimum of strength: we are now five.

– Well, five men sit down and suddenly decide to draw cartoons.

– It was a little fake. It all started in 2011. Before that, the guys and I were exclusively engaged in advertising. Many have focused on 3D animation, have tried production. Then the technology was not distributed as it was. It was necessary to make the first videos for hours.

So we started in 2011 to work closely with 5D cinemas. Four sit, put on glbades, the platform moves, a lot of emotions at the exit. Under them and began to create 3D movies. We did well and quickly, they sold well and quickly. In principle, everyone was happy. Gradually, several films were born for children.

In parallel, I ran a toy sales business. So he had no idea what, say, Smeshariki and animation in general. Not really interested in her. It was clear that licensed branded toys were selling better.

At the same time, we realized that the market in which we were working in 3D would soon collapse. "Soon" arrived even earlier than expected. In 2014, the Russian ruble collapsed. In my opinion, this crisis is the most specific of all. Almost all our content was bought by Russians.

We had already filmed three series of the series "Robiki". For some reason, it was an adventurous decision to take off at Cannes. Popiar a little.

In principle, we were the only Belarusians. They removed the stand, introduced their own product, tried to establish links.

Yes, you can just come to Cannes and break down. There would be money. We paid about 20,000 euros for the exhibition space, but that did not pay off. There was simply no one to ask. When we arrived there, we saw that, for example, the Russian "Film Foundation" paid the booth to all the Russian animators. They have a separate tent, where representatives of Russian studios are installed and negotiate. This is happening centrally. In other words, each studio does not have to pay separately 20 "pieces" per stand.

Although it is clear that the "Film Fund" wins. And our Ministry of Culture is not there.

Although we learned a lot in Cannes. For example, they understood that it was useless to come with an unfinished product. Coming without a major partner – also makes no sense. A great partner is made up of relationships and personal experiences, and they are always expensive. If you've talked to big players at a coffee break, that does not mean you're guaranteed to work with them.

After Cannes, we ended up in negotiations with the Central Partnership to discuss the sale of our Robiki with a feature film. The project is three million. One and a half had to be found by us. A year and a half – they. They have networks, they have connections, they have cinemas. By entering into a partnership with the Central Partnership, we would solve many problems.

And yes, three million dollars for a full 3D movie, it's total money for production and marketing. And that's very little.

In parallel, we wanted to submit a project with a TV show to the Russian Ministry of Culture. But that did not work on the hardware part. The course is very difficult and the Russians continued to count everything in their own currency. And it turned out that the price of our work went down twice, which, of course, did not please us at all.

– What does it mean to drive the caricature to the Russian Ministry of Culture for money?

– We must understand that Belarus and Russia are different stories. The neighbors have thematic channels. This is the first. Second, these thematic channels, created in principle by major players in the television sector. The channels "Mult" and "Carousel" immediately opened their animation studio.

In Belarus, the situation is different. At the height of the crisis, I hit our Ministry of Culture with new very promising scenarios. Roughly speaking, I participated in the grants competition. I was offered a 13 minute format. We then met Driga and explained that this format is not suitable for TV channels. It's 11 minutes or 22 minutes, because it all depends on the grid of ad units.

In general, we were served twice. Participated with Belarusfilm. Naturally lost. One of the conditions for registration of the application was that the company producing the design must be at least five years old. The situation was funny. We were five on October 5th. And the envelopes opened on the 4th.

From the second time, we pbaded the first step. But it turns out that our scripts did not attract attention.

As a result, they do not agree with the Russians, do not receive a subsidy from the Belorussians and continue to do the drawing themselves. And completed. We sold Russian rights to Karusel to China, although we still have not dropped the Chinese version, nor to a number of private airlines. I think the result could have been better, but we were wrong with the distribution partner.

– And what did you live on?

– Returned to advertising. We are fine there. Some movies, some presentations.

– And after that, did you rely on these caricatures?

– There are people who want to build a house, grow a tree.

– His son.

– Somehow. I do not like to build a house. But the cartoon is a product that will last for years. The animation lives the longest. Not that vanity. When I called people to form the first team, they said to me: "In Belarus, many people have tried, but I do not think it will work." I misunderstood. Decided to do it.

I had the idea to create a series with the Belarusian forces. One of the main mistakes.

Ideally, you need about ten people to work on the animated series. We finished the last four episodes with five. I had an animator, a visualizer, he was a composer, producer, director and another animator. I controlled what was going on. The guys downplayed and delayed the salaries. The task was to "die, but do." People have entered it.

– Did you win something?

– no We have lost a lot, it is difficult to calculate how much. I consider lost profit. If they had an agreement with Central Partnership, there would be another million. And so they worked without him and sat on bread.

In 2015, we finished the first series.

In 2016, they understood what had gone wrong.

In the end, we realized we had to go from one to the other. Americans and Koreans have broken the approach to animation. They do as follows. Go first to the toy manufacturer: "Show a popular toy you would like to bet on."

When we finished the "Robics", we also started to get involved with toy manufacturers. It has turned out that the creation of high quality toys based on the series involves the manufacture of molds for around $ 300,000, that is, the factory is extremely profitable.

Therefore, it is more correct to "move" the toys in TV shows. This is an advertisement of their products.

That 's how we left the opposite. On "Polesie", I was the first eight years ago. Very surprised by the cleanliness. He is a machine operator by forming a wide profile. Prior to the army, he worked for six months as a milling operator, before serving as a signalman at Kolodishchi. I saw what plant. In this context, "Polesie" was surprised.

That's right, I started with the Russians. It seemed to me that they would be better prepared for our proposal. I would not have to explain for a long time. But it turned out that 500 people work, 1,000. And the factories are 20 years old. So I went back to the version with "Polesie" and realized how solid the office was. The site has already been featured licensed products from Marvell and Disney. That is, people grope and want to grow.

Inflamed, in general, patriotism.

He offered them to unite. They took the cars. There are six options. The "carcbades" are all the same, just the details of the main change. They asked to change the colors, they added eyes. Submit four scenarios. In general, in two weeks, they have fully developed the world of this toy. Have it close for 0+ children. The idea liked "Polesie". We have agreed to fund 50 to 50. I can not say exactly what this money is. But on average in Belarus, a minute of animation costs $ 8,000, we make it cheaper. The first season decided to devote the alphabet. 32 sets of 3 minutes. In each series, a song on the letter.

– Why is the website of your cartoon on the Russian domain? Such a desire to drive him to the neighbors?

– Yesterday, we talked with representatives of the channel "Mult". This particular channel is only for Russian animation. I have tried to explain that on our project, the director and the composer are Russians. And in general, the State of the Union. But no. The problem is that there is the EU and the Russian Federation. And we are in the middle. Belarus and not there, and not there. Because we have to adapt to Russia. There is more audience.

As soon as we released the first series, I flew away: "When will the Belarusian mova be?" I am a very native, purely human language. But, as a businessman, I only ask one question: "And who will give money for the Belarusian alphabet? To reimburse a cartoon, you need an audience of one million people.

Every week we publish a series on the channel. Now there are 20. We complete the rest. I watch the promotion of our drawing on Instagram and I see that we are actively looking in Belarus, Russia, Ukraine, Kyrgyzstan and Kazakhstan. On these countries and should be guided. They are united by the Russian language.

– The Moral and Ethical Moment: Do you understand that your goal is to make money from parents who can not refuse their children?

– I have a child of three years, he draws money. It is an absolutely normal process. I have a Labrador that is allergic to all foods, but not to one that costs $ 80. We are responsible for those who have given birth or tamed.

Although the same "Bi-Bi-Znayki" does not cost anything at all. Now we want to sell toys through the show. With "Robik" was different. We thought about making money selling rights. This damn thing does not work. We talked with the producers "Masha and the Bear", "Fixico", "Smeshariki". The average payback period of a series can go up to five years. We lowered the cost of our series to sustainable levels to reach the second season. Because no one will invest millions in an unknown project. I believe we will succeed.

"Cartoons must be shown to a child from 3 years old"

Alina Tolkach, a child psychologist and English teacher at the "Alternativa" private school, explained what place cartoons occupy and why they are needed.

– There are 0+ cartoons?

– Maybe there are some. But what is their purpose? Babies of this age are not recommended to look at all. From the point of view of physiology, during the first year of life, a child will experience a considerable developmental jump. Therefore, all resources should be devoted solely to that.

The period from birth to one year is the period of infancy, where the main activity is emotional communication with the mother. He needs her in all its forms. Through it, the child perceives the world, receives the warmth and the love of the man, feels the security and creates the confidence in the world. The brain is actively developing, new neuronal connections are forming. At this time, the quality of communication and contact between the mother and the baby should be the most important factor, not the plot of the cartoon.

From 1 year to 3 years – an early age. Main activity – actions of manipulation of the subject. We all know that movement is the foundation of development. The baby is already starting to walk, to become aware of himself as a unit of his mother. He understands that he has hands, legs and other parts of his body that can somehow be used to understand the world. At this time, children gnaw, bite and often pull everything in their mouths. And that does not happen because they are not high, but because they recognize the world. It is important to teach children the basic physical actions: rolling a typewriter, opening and closing the hoods, lifting objects, and so on.

At this time, many parents are already beginning to introduce cartoons into a child's life. Here it is advisable to ask again: "Why? What is my goal? " Physical movements, various manipulations of objects (jar games, collectible games, etc.) are much more important for a child than watching cartoons, whose history is not yet fully conscious.

I am a supporter of the fact that children have to play, play and play again. The less technical resources are available, the more useful games and communication with the family will be, the better. Let's be honest: a cell phone with a cartoon or a game is convenient for us, parents. The child is capricious, crying, does not want to eat porridge. What do we do? We speak: "Oh, calm down. I will turn you on a cartoon. " And give the phone. This turns out to be a way of sedation that goes unnoticed in a child's life.

Yes, the world is progressing, yes, technology is evolving. But our human nature remains the same. She needs to communicate with someone's heart to heart, exchange emotions, find understanding and sympathy, feel support and love.

– And when can I show drawings to my child?

– I believe that's at least 3 years old. The main type of activity at this age is role playing. "Daughter-mothers", "The doctor is a patient", "Shop" – the child begins to understand the structure of this world, society and the links that are found there. At this point, the child begins to try social roles. And here the cartoons can serve the good service of the parents, if they are used properly.

Why is gambling so important in this period? I will give an example. We, adults, when we do not know how to best submit ourselves to the interview, make the corresponding queries in the search engines. We receive information, use it, transform it into our experience and then use it. And kids need a game for that. This game, with characters and situations, rules and roles. Not a game on a tablet or a phone, but a game as close as possible to reality. With a bag of children's doctor tools or plastic vegetables and fruit for the store.

At this age, it is important that parents remember that after each cartoon with the child, it is necessary to talk about the plot, the characters and their actions. It is also important to ask questions and suggest scenarios, as well as to discuss the emotions that accompanied this caricature. The viewing time at this age can go up to 20-25 minutes a day. And spend the rest of the time playing games, communicating with your peers and your family.

During this period, many children begin to get involved in "gatherings". How hard it is for parents to resist the whims of children when they want to buy another toy from the collection just like their favorite hero. The easiest option is to give the child what he wants. But in doing so, we again contribute to the formation of a poor ability to achieve our goals in life. The most difficult option is to communicate with the child, tell it and explain it, resist whims and maintain a positive mood. After all, we adults are smart, which means we're all in demand. A child is learning to live in this world.

– What is taking care of a child?

– I'm sure all parents understand and accept the main goal of the family – raising children so that they live happily, find their place, be in harmony with the world and themselves. For this you must learn a lot and continue to learn. Effective communication with others and with yourself is the core skill of anyone who wishes to find the right balance and state of harmony. And for that, you must know how to act in different situations, for example.

In this case, the cartoon can be an effective tool that not only provides patterns of behavior in different situations, but also develops imagination and imagination. It is only important to monitor the duration of the caricature. No need for a four year old to watch cartoons non-stop. Be sure to look at the drawing yourself first and ask yourself: "What should my child get from this caricature? What should I learn? "

It also happens that parents are addicted to watching together and start showing children movies that do not fit their age. "Star Wars", "The Lord of the Rings" – it seems to us that these are fairy tale movies. We adults have looked and forgot. And the child stayed alive in this world. And he is at this age where everything he sees is seen by him as a role play and intrigue. He sees the pattern of behavior and begins to implement it. And then adults start to swear: "Well, you can not do that, you're Vasya, not Darth Vader!" And Vasya does not understand. He has already stolen galaxies to conquer, rule empires, and so on. Who allowed this situation? The one who is older.

There are many good cartoons, which is a good background for a role play for a child. I am against the fact that before, movies and cartoons were better, but they are now meaningless. And now there are a lot of good touching cartoons and good kids movies that will only bring you benefits if you watch them and discuss them together.

It is important that children play enough with real games that will teach them how to interact with each other. В этот период у ребенка много новых событий, которые могут стать источником стресса: поход в детский садик, общение с детьми в детском коллективе, новые впечатления от этого и так далее. Не стоит устраивать им лишний стресс мультфильмами, содержание которых может быть сомнительным.

Не стоит забывать о конкретных родительских задачах. Если я хочу научить ребенка состраданию, ему нужна подборка соответствующих мультиков. Детям следует заложить базовые ценности: любовь к семье, уважение кимиру, бережное отношение к природе и животным. Надо на примере объяснить, что хорошо, а что плохо. Конечно, можно минут 40 рассказывать ребенку поведение В о о о о о о о о о о о о о о………… Ему нужен пример: «А вот ты помнишь, как Чебурашка в такой же ситуации помог Крокодилу Гене? Do you have any questions about this product? Мы вызываем у него образ. А все эти "так нельзя" – вещи абстрактные. Дети их не воспринимают.

YouTube сериал "Букашки". Это съемки природы с анимационными моментами. Там воспроизведены жизненные ситуации, с которыми сталкиваемся мы все. Например, когда кто-то кого-то дразнит и делает пакости. Как-то один кузнечик вых обижал, но божья коровка сумела поступить так, чтобы кузнечик почувствовал эти поступки на себе. Или как не надо мешать другому, когда он отдыхает, как важно уважать пространство другого. Или как важно помогать друг другу – в этой серии улитки убегали и спасали друг друга. Дети смотрят не отрываясь. Это рассказано на их языке. В мультике не звучит ни одного слова. Играет музыка. как будто бы и нагрузки особой нет.

В идеале дети должны общаться с родителями, прыгать-бегать, проводить больше времени на воздухе, фантазировать, что-то мастерить и создавать, смотреть нужные и полезные мультфильмы и фильмы, а также использовать технические средства для своего развития и образования, а не "убийц времени ". Тогда ребенок будет развиваться гармонично.

Если внутри пото, это место будет заполняться не тем, чем надо. Потому лучше изначально наполнить его любовью, теплом, интересом кимиру, природе, животным и так далее. Тогда ваши дети будут спокойно относиться и к гаджетам, и к мультикам, не подсаживаясь на них, как на наркотики.

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