[ad_1]
Anastasia and Anna in their fields have made a real revolution. The first set the tone for floral fashion in Minsk, starting to make bouquets in the European style. The second taught Minskers specialty coffee, which was almost non-existent in the capital. How did they succeed in bankruptcy and the disappointment of many and many of their colleagues? We say in the next issue of a joint project with Alfa-Bank on a small business without pink glbades
Six years ago, Anastasia Ivash decided that she would have her own business. At the time, she worked in the advertising field for 10 years, she had made many projects, but something was missing. In parallel, she loved the floristry and slowly began to think about opening a flower shop.
– At first I studied at the Moscow Florist School, where Europeans taught. Their style of democratic and natural bouquets really pleased me, – she recalls. – Of course, there were preliminary calculations, but there was no business plan directly rigid. For the most part, everything was intuitive enough to be honest.
A girl is part of an island on 15 "places" in the shopping center "Europe". The starting capital is a loan in a bank
– I would have never made my decision, but there was a partner who supported me. He's always in charge of finance, and marketing, advertising, the creative part, the collective, the florists.
About the amount Anastasia does not say, but expresses the threshold of entry to the flower trade. To open the point for selling bouquets, it takes at least $ 10,000 (if it's a 15-square coin).
For three years, the businesswoman works 12-14 hours a day, she makes bouquets, buys flowers, imports
"We had virtually no customers for the first six months "
Anastasia has not had a rapid growth, as start-ups in the computer field. The point in the mall has borne fruit in the first two years, has become profitable. Then there was a name of Vetka-Kvetka and a separate floristic studio in the same shopping center with an area of 40 "square". A little less than three years ago, the entrepreneur decided that it was time to jump – to go to the mbades.
– We found a great room, I decided it would be a loft, not a false provence. – The piece was found in the center and quite quickly. Of course, the size and price were scary, but the essential was to decide. As I remember now, we were treated with great caution, but nevertheless handed over.
So, in the casino building "Zhuravinka" in the center of the city, nobody knew the Vetka-kvetka flower bar. The store immediately focused on exotic flowers and bouquets with a florist taste, the calculation for the sale of roses per room was not. The second characteristic was that it is 24 hours a day. But even that did not significantly affect sales at the beginning.
– Now everyone says, "Of course, Zybitskaya has you here and everything is fine." But in fact, in the beginning, Zybitskaya did not give us anything, recalls Anastasia. – Our twenty-four hour store was almost without customers. This, of course, worried, but, in principle, this situation is typical for florists. We handled it without panic, had a certain airbag, and another outlet, and the already established customer that already knew us. The fact is that the florist will discover about a year. And even a good place does not solve the problem.
Anastasia says that with the arrival of their store in Belarus, fashion for flowers in social networks has come. One of the first in Belarus, Anastasia started to teach specialists "for herself", as florists with the requirements that the owner offered did not exist. At that time, almost nobody did this on the market
– In the flower trade, the staff is the most important resource, she explains. – It all depends on the fact that there must be people with the same thought as you. Maybe you can do the work 100 points, and the employee only at age 50, so add him some training so that he can do a minimum of 70-80. After all, when do you become a businessman? When business can go without you. That's why we created a school, where we give basic knowledge and then we already teach in the work process. In general, this florist does not tolerate newcomers. It takes experience from three years old. Then you have motor skills, hands obey. Especially, it shows a vacation, when a lot of work. By the way, now the market has a very professional staff – these are people who had their own flower business, but they closed. A year ago to find professionals was very, very difficult.
"The most popular bouquets in the region of 100 rubles"
The store "Zhuravinka" is the third year, there is a little more than a year in Uruchie a point d & # 39, another format – Vetka-Kvetka dacha. Despite this, Anastasia says that her brand is still recognized
– The payback period of a flower shop usually takes two years. And the growth in business turnover per year at the moment, as a rule, is 15-20%, and then slows down – that's specific, – adds Nastya. – It seems to me that it was great to work 24 hours a day. We spent a lot of time working at night, not always happy with night sales. Now, the number of customers who come in the evening is only growing: the main flow falls on the interval from 18 to 00:00. For one reason or another, I think that without such a diet, we would not have been so successful
A small bouquet of compliments in the living room costs 25 rubles, the average bouquet is around 100-120. How do you manage to work with such prices, especially given the average wages of Belorussians?
– I know that these low-income florists have lost customers. People have excluded flowers from their expenses in general. They go for a birthday and give fruit, for example, – says the entrepreneur. – Bouquets of florists after all for people with above-average incomes. This is not bread or butter, we can not reduce the price, because we work with flowers imported from Holland which are expensive, but which satisfy their quality, their variety and their conditions of delivery. But at the same time I understand that for many people 100-120 rubles it is a lot of money and I try very honestly to get a quality product.
Anastasia says that only now, six years after the start of business, she has finally started calling an entrepreneur, in love with what he's doing.
– Previously, I was actually a craftsman, – she says. – I am sure that if you want to do business in retail, catering or flowers, you must first learn the entire profession from the inside out. In general, in this field, we have, as in Europe, a characteristic: here, the continuity is very strong. If the parents have a flower business, children are easier, they already know the nuances of the flower, bring it to Belarus, customs clearance, the scheme of the point of sale, it is transmitted from generation to generation . But if there is a great desire and strength to work with total dedication, then even a small point, in my opinion, will be profitable.
The owner of cafes "Zerno": "Why do we say" club, let's open coffee "
Around the same time, when Anastasia Gromova started selling bouquets in the shopping center "Europe", Anna decided to open a cafe "Zerno". Maria Bazardjian, one of her friends, took her to the cafe with whom she went to yoga together.
– I had a Shanti Indian shop in Minsk in the same building as the Podzemka art gallery. In addition, I was engaged in photography. I did not like the coffee then, – Anna smiled. – Maria was then working for 15 years in the famous café "Café" in Moscow. She has trained in London, Sydney, in other countries, participated in competitions and twice took the first place in the competition in Russia in the category "Coffee". Alcohol. "I was so thrilled by her accomplishments."
– Yoga was my connection with Maria, and together we had planned to open a yoga club in Minsk. But one day she was m & n Said: "Why do we need this club, let's open the coffee."
Anna agreed, not understanding very well in what she was engaging because she did not know not coffee, but she did not even have any experience in public catering.The benefit of her helped Mary a lot.With a two – month old child in her arms, she borrowed from her. money to friends, looked for a room, made repairs, spent about $ 1000 per square meter for everything
– I could not save money, even though I really wanted it, but this amount was still obtained.It is clear that this may vary depending on the premises that the contractor will remove, and the equipment that he will provide. You can buy a car for $ 5,000 or $ 15,000, you can not spend anything to train employees, hire ready-made bartenders and you can, as we do, raise the collective and invest in them, – Anna remembers. 19659003] – Of course, there was luck that there were people nearby who were willing to lend, work and suffer with payment – that was very strongly supported by me . The first time at the cafe, I worked and my friend. I cooked coffee, and she baked pies, and then we changed.
– Masha was and remains the concept director. She immediately said, "If there is a good product, people will go there". Therefore, we approached the specialty coffee – it's a high quality coffee. At that time, in Minsk, there were not many places where you could drink such a coffee.
Maria helped Anna prepare the coffee, taught her how to order good grains, how to prepare the equipment and how to make the right drink. The project fired. The rumor about the coffee went, and the queues began to appear in the "grain".
– In addition to coffee, we have our own homemade cakes, – says Anna. – It is devoid of preservatives and enhancers. I feed two children here and I can not afford to use anything of poor quality. For example, we cheese is made from real "Philadelphia" cheese, we do not price it anyway and do not change the recipe. My life principle is: I'd better spoil myself once a week, but it will be made from natural ingredients, in nice clean dishes in a nice atmosphere. Probably there are people who are close to the same thing that is close to us.
Slowly, business began to develop and the system was built when everyone had a clear division of responsibility
– level of quality and taste, instilled that taste into our employees. We have an important requirement in coffee – every cup of coffee should be tasty. I come to the espresso machine, I get up and look. Already by the smell or by the way the coffee flows, it is clear that it is well done or not, Anna thinks. – After visiting hundreds of cafes in different cities of the world, I will tell you that it's a good chance to meet a good barista who can make quality coffee. "19659035" I try to make the best product possible. "
" Grain "paid about two years of hard work for 12-14 hours a day.Although, according to Anna, I do not rely on the super profits in this business – after all, specialty coffee n & # 39, is not a cheap product. – I regularly visit cafes in different cities of the world., Dear, – she explains – – In cafes I'm a little cheaper, I always ask: what grain do you have? They say: "Brazil Santos" .It is the cheapest grain that can be it.We use rather expensive cereals from Brazil, from there. Ethiopia and other high quality cereals. – I try to make the best product possible and cheaper prices for everyone.It is clear that prices are I know for sure that I will not add anything to the cheesecake except for "Philadelphia." Or I'm not going to generally do not do it better. If there is already an established tradition, it must be followed. For example, tiramisu is prepared by the recipe of the husband of the husband of my friend from Italy. A person comes every six months, buys tiramisu and says whenever he's like his mother. For six years of collective existence, Anna opened a second cafe near the "Mir" cinema, there is also a bakery and quite recently in a cafe. they themselves started to fry the grain. Now, the entrepreneur has 20 employees. Until now, she believes that there was a bit of luck in the situation. – We were actually the first and because of that very popular, and we had a very great pbadability. Thanks to this, we have been able to develop, buy new equipment, invest in personnel, explains Anna. – In our business, the most important is the staff and the quality of the coffee. Pies are also very important. But cooking a delicious pie is easier. Our girls work in silence and with music. It is a calm and unhurried process. But when you have a queue and you have to give 50 cups of coffee so everyone was delicious and had the perfect model, that's the art. For such a skill, it is worth paying. That's why Anna says she's constantly investing in employee training, internships and participation in championships. For example, this year, the guys from Zerna took first place at the national competitions and will soon be going to Brazil for the World Cup of coffee preparation – It seems that we have everything here so relaxed and so light – they say, coffee, cakes, but customers do not see the daily work and hard of the guys – Anna emphasizes. – You should not expect that you put a coffee machine – and that's all, she will make a coffee. Maybe someone does this kind of work, but it's not my option. Every morning, a barista installs a coffee machine, spends a certain amount of coffee, a lot, that too must be understood. From the same grain, you can make a divine drink or spoil it. In addition, the customer does not see that we are constantly preparing for competitions, international judges come – all this is a very big school and works with grain. Every morning Anna takes her children to school and to the garden. to work. She says that she has no plan to create a giant company: she wants to spend time with children in addition to her business. – There is simply a desire to do better and make many decisions every day. that your guys took first place in the championship, or you come in the morning at the cafe, and you already have a line, – she smiles. – Sometimes they come to me for advice. They say, they say, here we did everything, why did not it work? We start talking, and it turns out that guys realize at some point that you can save on coffee. Like, why do we need a grain so expensive, we will buy the cheapest. Like, people do not care, they already drink coffee with milk and sugar. But people are very sensitive to the attitude towards them. Never treat such a stupid guest, especially if it concerns his taste buds. He woke up in the morning and already dreaming of this cup of coffee, that he will have a sweet, beautiful and tasty cappuccino, that he will smile at the barista. To spoil a cup of cappuccino is very easy: not so fried grain, not if set up the car – and all is no longer the same. The person is disappointed. In our business, thinking that people are stupid is a very big mistake. When asked what is the secret of his coffees, Anna smiles and says that apart from calculations and figures, the fact is that this activity carries her so much, that she does not does not feel at work – I very much like our atmosphere – mothers with children, guests with dogs, exhibitions, artists, photographers. That inspires me and makes me happy, she concludes – The success of small businesses is a combination of ideas, approach, resource allocation, the ability to manage business processes in a situation where the owner closes most issues , – says the head of Alfa-Bank's mbad business, Alexander Bobko. – This is indeed a difficult task, which proves the statistics of recent years – companies are opening up, and in about 90% of cases, they can not resist the pressure and close the first year . Companies in such situations can very well support the bank's expertise as a more experienced and important player in the market. We see successful examples when a business is built on the emotions and the strong desire of the owner. We want to share these examples, we place them on the YouTube channel "Smilee.Business." Our Alfa-Bank partners are sure that for business success, an entrepreneur must immerse himself in a favorite company – be it a bakery or dream store. Не отвлекаться на финансовые сложности помогут "Пакеты услуг" – ясные и четкие условия банковского обслуживания. Оставьте заявкт в интернете, а менеджер банка привезет все документы, чтобы зарегистрировать ИП, ООО или ЧУП и стать клиентом "Альфа-Банка". Для начала можно выбрать один из пяти пакетов услуг, а потом добавлять или убирать разные опции в зависимости от потребностей вашего дела. Читайте также: Наш канал in Telegram. ! Присоединяйтесь Быстрая связь с редакцией: читайте паблик Onliner-чат и пишите нам в Viber Перепечатка текста и фотографий Onliner.by запрещена без разрешения редакции!. [email protected] "Do not expect you to put a coffee machine – coffee "
Competent
Expert Opinion: "About 90% of businesses fall apart the first year"
Партнерский спецпроект. ООО «Бренд-Мэйд», УНН 190638310
Source link
