"You will have problems: a face too young." The guy opened a bakery at 22, almost burned, but goes to success

"We came to the executive committee of the city:" Listen, we really want it ""

It all started with music. Karen quickly realized that she was not bringing money to Belarus.

– Well, I think so. There is no clbadical show business in Belarus. It is true that music remains an excellent tool to spread an idea to his peers. With the guys, we've always considered ourselves as groups that not only talk about a healthy lifestyle, but also lead it. There was a case, they played at the Ukrainian festival against alcohol, then they saw musicians in the locker room who were beating. It's completely gone.

Karen was 18 years old. In his youthful mind, there were many ideas. One of them is to organize a festival in Brest.

– We came to the city's executive committee: "Listen, we really want to." I understand everything. And distrust and so on. Children have come. They asked for something. "We can give a playground in the park."

The budget for the first festival was $ 250.

– We spent it on polystyrene foam to cut out the "City of Light" inscription. We collected 2500 people. In the park, this apparition has never occurred.

The concert was attended by the guys from the city's executive committee. They loved everything. The following year, young men with their movers were transferred to Lenin Square

"A Bad Belarusian Person Remembers Well"

– I was a little depressed. Realized that it is an excellent opportunity. But how to use it? How to bring people together? How to call the artists? There was no budget. Started to look. I just took the computer and went to ask Savushkin product, Santa Bremor and so on. Thresholds to be upholstered, in general.

It turned out.

– We are already 19, we are already a little less than a young, but still young. We went to ask, but the corporate summits settled in one way or another. They paid for some things by bank transfer. In addition we found active private traders and just natural people, say, ready to integrate.

A big city initiative is out.

– The entrance is free, but no investment can be postponed from the start. Many guys on our team just spent a year on "Snickers" and buns to invest something in the festival.

The initiative group was composed of schoolchildren and students. Karen himself was studying at the Institute of Culture at the time

– The second festival gathered thousands of five or six. When the next rally was in the order of several tens, we were contracted to organize the City Day on its largest site, the Rowing Cbad. Honestly, I fell back into the mud. I had so much to say, I did not know what to do. As a result, we had a sound that Aerosmith used in Moscow. Less – no way. Otherwise, we would just shit. If a person came and did not receive his – all, the end. A bad Belarusian remembers well.

"Boys, who are you sticking to and where is Beyonce ?!"

When the guys moved to the rowing channel, they were criticized on the network.

– People wrote: "Guys, who are you taking? And where is Beyonce ?!" Seriously. And I just tried to find the most relevant guys for our money. There were British, who in this year became second on the MTV chart. We had discussions – the guys are almost free. And just ripped the rowing channel. People were satisfied. Here, the meaning is in the selection. Sometimes, ours and Russian stars do not change like British knights.

Of course, the money is needed to organize the festival. The money is serious.

– Think about it. The invitation of an artist from England is at least money for not the cheapest flight. Now we already know a lot, and then with the help of the city the festival becomes thousands in 30-40 dollars. If it was not for the executive committee, it could be less than $ 80,000 because the city gives a scene, police, electricity and other things vital to the party.

Karen's head was drawing a much larger image. As a result, his wife helped.

– She said to me, "If you are organizing three festivals with almost no money … I think you have to do business. You will succeed. "I promised to think

" You have $ 3000 in your hands and you understand that they are not sick at all "

It's been two months. a woman with her idea came up.

– At that time, I wrote music for Russian supermarkets.You know, you go to the supermarket, and there is something that plays back plan, as if discrete.This music should be available for purchase.Maybe that something has changed now, but in Russia it was impossible to use global success. author tried They took followers like me

Karen listened to a lot of that kind of music, picked up some keys – and faced the proposed work.

– Full of cold. I'm a keyboard player, so I caught things like that, but I realized that at some point the controls would end. At the same time, the work was very good. I bought an hour of music. It cost $ 1000. And in a month, I could write two or three hours. Then I felt a little money. For you 21, you have $ 3000 in your hands and that's fine – you understand that they are not sick at all. I did not want to run away and immediately spend everything on a "Lechus". From my earnings in Russian supermarkets, I even gave 20-30%.

The absence of a monetary illness gave rise to a reflection on his wife's proposal. If successful, the money for the festival would not be so difficult to search.

– Many see a cool subject in Germany or America, they start to do the same in Belarus, it's wrong, and the guys conclude: "Not" a country like that ", but" which country "? It is necessary to understand what will work on this territory.

And the idea was born

– My uncle had grain production in Moscow.I was there at 16 years old.J & # 39; I've seen how people and Armenia have made a real matnakash – that's bread .A completely natural product, usually without additives. "

In adolescence, Karen paid no attention Uncle's business Yes, I enjoyed the taste of lavash, but no more.All thoughts were related to the desire to find basketball sneakers, which were not available in Brest Top, white, Nike.I was worth $ 150.

– I would like to sit for hours in a strange bakery and watch. e priceless, so my head did not work in this direction

"Boy, tell your director …"

The guy finally decided to make a bakery in Brest.

– My father is Armenian. He helped me find the bakers. I took responsibility for the elderly, who were taken from a peaceful Armenian village to an unknown Brest. Of course, there was skepticism. Production, who is not? Owner, 22 years old? But my father found a few words.

A person said to me, "You're going to have problems: a face too young". A lot of times that was when I came and they said to me, "Boy, tell your manager to sign these documents and send them by mail."

Karen played the following role: "Well, aunt, I will definitely pbad it on." He was still heard: "Hey, boy, make sure you tell the management to make a payment before the end of the week!"

The bakery opened for four months. They could not agree with the Sanctuary. After all, he was arranged.

– They started making two kinds of bread, which nobody in Brest knew. Our market was only supermarkets. There our bread was dissolved in 50 other species. Some supermarkets have not paid.

"Trust me: your bakeries will go broke"

The guy started looking for solutions

– If you're like an entrepreneur, you have to do something in a difficult situation. Do you know the legend of Nutella?

– No.

– Chel produced chocolate statuettes. For the first time in his life, he was very lucky. Received an order from the government. The mayor suggested making several thousand chocolate figurines with a walnut. Extremely expensive. The order was executed. He and his wife put figurines ready in the basement. They came in the morning on the day of the fair – and then everything melted. Just everything. The confectioner turned gray after two hours. But then he decided: "The children, all for bread! Bring the knives! We will spread our chocolate on bread and give it to people." In other words, he did something in a difficult situation. And everyone was delighted. Now, the company gives billions of dollars in annual revenue.

The guy decided to change the lineup and organize his own distribution network. But things did not work right away.

– The reasons for despair were even brute force. I called people from abroad, for a long time I could not work anymore, I was hooked on sales, I lived with a neck loan. At the bank, I took about $ 40,000, but realized that I needed three times more. In motion all the time, something bought. Stoves, boxes, cars – everything was needed. I took money out of her turn and she suffered. A few years later, I realized that it was necessary to lend and not to touch the car.

Then a new sorrow occurred: the "Delta Bank" was closed, in which Karen kept money

– Six months of work. We have all spent it. In the "Delta" were thousands of $ 6-7 for taxes and salaries. At least some guarantee of confidence in the future.

Everything happened in the morning.

– I sat at the computer to pay the necessary salaries and payments. And they are not going. I'm calling the bank. "Wait, everything will be over soon." – "Okay." In an hour, nothing. J & # 39; call. "Everything will be finished soon!" Maybe after dinner. We do not understand, today no payment has pbaded yet. "

The bank goes bankrupt

– Once in three months, $ 100 falls on the card, something comes back, but I do not count, that day I went sat and I thought, "If you, a friend, do not come with something cardinal, most likely it's the end." Of course, I understand that everyone is bankrupt of A smart man said to me, "Karen, trust me: no matter how your business goes now, your bakeries will go bankrupt.It's the first case.Do not be angry. the second, most likely, too, will go bankrupt.With the third, everything will be fine. "But I did not think so.

"Sometimes you will speak with a person, as if the institute was a graduate"

A guy was walking in the city in front of a stall decorated with a lease

– C & # 39; is Pionerskaya Street. We decided to try to sell bread in our stores. Although I have been stressed again: "How is it – to hire two sellers? It is necessary to install the cash register!" It is simply amazing! But in the end, they opened. It turned out that one of these stores sells more than just the network of middlemen. We also threw the matnakasha paste in the form of a brick, and it has become five times more sold. Sometimes people have to speak in their language. Then they came with different breads, rolls, all the clbadics.

The guy had a lot of loopholes in education. In fact, an extremely superficial notion of business.

– I have built my business on error and I am still building. I was a complete zero. Kind came the happy keyboard player and let's do the bakery. And the meaning is not even in the grain trade. The masters need to understand that. I did not understand the actions of the business processes.

A young man began to swallow a lot of literature.

– I tried to read the practitioners. Shit on the shelves of motivating commercial literature is unimaginably much. As a result, I collected my collection of recommendations. Read Friedman, he in his texts will advise two or three books. I understand that in general there were five thousand. So the advice is good. Read Gates – three more books. If people with such brains and experience recommend business literature, it is usually worth its weight in gold.

If the book begins with the phrase "Treat yourself to optimism," throw it away. Better clbadics reviewed. It's the same thing on YouTube. It is a well of interviews with practitioners. There you can do something from each sentence for yourself. And another important thing: sometimes you will talk with someone, as if you were graduating from the institute. I am very happy when they meet.

"When I started, I worked for 16 hours, later I learned that it was the norm"

Nevertheless, Karen is optimistic . Just with reservations

– If you are listening to pessimism, there is nothing to do in business. But it is best to combine the qualities of not only an optimist, but also a realistic one. Because the line is very dangerous.

In one way or another, at midnight, the kneading mills broke down. The shop works day and night. In the morning, there was a big claim. The guys rang: "I tore off the puck for the master to bury everything in. He said, they say, that the detail has to be crushed. What to do?"

Karen counted his head the number of people who fail. Then I entered the advertisements. Found dough kneaders in Baranovichi: "I'm sorry I'm at midnight." But I'm ready to pick up your kneaders right now. " – " Come. " Jumped with the director of retail in the truck.While they were loading, they almost both spilled their thorns in their panties. In the morning, they arrived in Brest, but they continued the production cycle from 6 am

– When I started, I worked for 16 hours and I was constantly thinking: "If so many things, then I'm doing something wrong." Then I learned that this is the norm.In the early stages, he worked as a driver, cleaner, advertiser, and loader. To be honest, we always burn fires with guys.But they get smaller and smaller.But that is also the norm.From recently, in Simferopol, we communicated with a man who built a confectionery empire.And he said: "Karen, every day we make such mistakes …" And it's a man with a yacht q who flew to decide business in a private plane. And US? In fact, we are business babies, we are still in diapers, we are a start-up.

"We sent several lots of raw bread to stores"

There were other "jambs" at the beginning of production. to buy a few lots of raw bread. The production is located in the village of Stradichi. There is a standard – to keep bread in the oven, for example, 15 minutes. But suddenly, electricity in the village falls. And the stove does not cook 30 kilowatts, but 16 or 17. But the master does not know. Externally, the bread is normal: the crust is cooked, everything is fine. And inside – a dough. And this part went to a few shops. The party managed to withdraw, some already sold. The reputation has suffered a lot. But from this producer will go nowhere. Recently, Lexus recalled 200,000 cars: something with brakes. And it's one of the best production systems in the world.

Karen never wanted to close the case, but he could lose it without even starting

– I managed to register Armenian citizens working for us two days before the deportation. Two weeks fought. As a result, I went to the Colonel of the Internal Affairs Directorate. Above the general. The next day, they did everything. Otherwise, I would have lost my business. Finding masters of this level is very difficult.

Now at Karen 27. The network of stores that sell bakery has 15 points

– There are enough problems. Heat – no sales. What's a bun when he's over 30 years old on a thermometer? I want water and ice. Frosts – there are no sales. Everyone is at home. But it is necessary to work

"If I go bankrupt, only me and not the country will be to blame"

Belarus is quite centered. It is true that the guy does not want to go to Brest.

– I do not know why, but I have a love for the city and experiences for my generation. If I start doing good things, I can to some extent change the situation for the better. In terms of attitudes towards yourself and the place where you live.

Although yes, if you are a brilliant neurosurgeon, you can not be in Brest. They call in England – of course, you have to go. But just like that, just to blame him? If you do not know what to do abroad, to do it … In Belarus, there is simply a field of opportunity untouchable. Virtually in any industry here, you can become a champion. Can you imagine if I went to Germany to open a bakery? In the Frankfurt area for 5 million people, 1,200 of these stores. 1200! Some of them are 150 years old! There is not even a concept of "natural product" (the area we are working in), there is the level of organic product. Try to compete with them. Minsk is also much denser.

Karen Believes that Belarus Has Special Conditions to Do Business

– If you understand them, understand the market, understand the mentality of the people who live here, then you can do your thing. If I go bankrupt, only me, not the country, will be to blame. I have such an opinion

"If I give a million dollars, I will spend it tomorrow"

The whole story started with the music and it goes on. Do not believe in Lenin, the most important of the arts is not the cinema.

– Next year, Brest is 1000 years old. It is necessary to make a concert. I would invite Bruno Mars to be completely happy. I would like to bring Justin Timberlake to Brest. But for him you have to sell all my bakeries and all state bakeries. I imagine Timberlake here, but I can imagine. With equipment and with all riders, it will be less than a million. Probably.

Real options, the organizers will be listening to Scorpions. Karen sees it that way. This year, the festival was directed by Joe Lynn Turner, who has already played in Deep Purple. Музыкант водит знакомство с ребятами из Scorpions. Так что, возможно, брестчане услышат Wind of Changes вживую.

– Чего я хочу от бизнеса? Давать людям хорошую работу. Делать благотворительность. Ну и да, обеспечивать себя, чего уж там. Ведь основная задача бизнеса – увеличение прибыли. Мы с женой сели, поговорили. Разве много для жизни надо? Я знаю людей с многомиллионным оборотом, они тратят на себя тысячи полторы в месяц. Дом есть, машина есть. Чего выпендриваться? Хотя каждому свое. Но у меня башню пока не сносило. Пока таких денег в руках еще не держал. Но если мне дать миллион долларов, я его завтра потрачу. На машины, на печки, на магазины. Я еще зародыш в бизнесе. Надо в себя вкладывать.

Мини-печи в каталоге Onliner.by

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