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Burger King hits hard: the Whopper at 2 €!
November 26, 2018, from In Brief
From today until December 2, Burger King Belgium launches a new concept: "Whopper Hour". The principle ? The Whopper at € 2 for an hour … except that nobody knows the time in question.
Following the happy hour principle, Burger King launches Whopper Hour. Every day, the brand will organize a happy hour during which fans will enjoy the WHOPPER® for the modest sum of € 2. The specificity of the action is to change every day the fateful hour to keep customers in suspense. The appointment will be different from one day to another and will be revealed at the last moment on various communication channels.
The campaign, imagined by Buzzman, will be relayed by wild posting, press inserts, radio spots, display and posts on social networks.
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