"The new campaign of the Swiss Aid against AIDS

"HIV: Undetectable = untransmissible."

"An HIV-positive person on treatment does not transmit HIV, including during badual intercourse. It is time for this to be known. "

This is the theme of the new campaign – from 1 December – of Swiss AIDS Relief. To accompany these slogans, a little ghost smile emoticon way is displayed instead of the "i". Happy to be able finally to hunt this specter that binds death and AIDS and haunts the population, saying: "Do not worry if you have a relationship with an HIV-positive person, it is no longer contagious."

When read, the following interpretation is quickly made: in the trash condoms since we no longer need to protect themselves. It's a shame that this same Swiss AIDS Aids has been repeating for years all the tones and styles imaged in its "Love Life" campaigns: go out covered.

Hence an outcry, besides Sarine in particular, to denounce this blurred message, certainly well-intentioned for the people affected and their partners, but not for the public. The badociation, it, defends itself. And explains that if the circles concerned are informed, sir and everyone do not know it often. The campaign aims to combat discrimination against the carriers of the virus.

She insists: it is not the people diagnosed with HIV that drive the spread of HIV, but those who are not screened for fear of the result. As a result, abolishing fears and stigma increases motivation for screening. By the way, the Swiss Aid against AIDS always insists on the usefulness of the condoms when one does not know the badual partner or that it is about an ephemeral relationship.

Still! Could this campaign lead to recklessness? In Switzerland, more than 15,000 people know they are HIV positive, 95% of whom are on treatment. Last year, the number of reported cases dropped by 16% compared to 2016, with 445 new cases. This figure has never been so low. But the disease is still so incurable. So keep going outside, just in case.

A visual of the campaign. (credit: emoji company GmbH, Aids-Hilfe Schweiz / TKF)