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Aaron Kanwar is a Londoner who has been living in Brussels for ten years. Two months ago, he was integrated in Anderlecht by Michael Verschueren in the cell 'International Development'. Having worked for Nike, FedEx or ATP, the 35-year-old Englishman has a nice resume.
This new ambbadador will have the task of developing the brand Anderlecht abroad with already two objectives in the visor: to settle in the United States and China for new collaborations.
And even if it is not very recognized on the American continent, the RSCA has arguments. "I'm coming back from a football conference in Miami," says Kanwar. "They do not know Anderlecht, but when you explain to them that this is the club where Lukaku and Kompany were trained, that gives rise to a lot of curiosity."
Follow Anderlecht – Spartak Trnava live on Walfoot.be from 18:55.
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