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As with all commercial activities, the solution to continue a good development is often diversity. That's why Apple would look to launch a credit card in the spring. For this, the firm at the apple would set up a partnership with Goldman Sachs.
So far, it was only a vague rumor, however, it has just become consistent with a confirmation in the Wall Street Journal. This new card, will manage its accounts via its Apple devices. The card will be linked to the Wallet app, already at the heart of the US giant's Apple Pay services.
A blue card that relies on the system Apple Pay
The service Apple Pay, set up in the summer of 2014, required the signing of partnerships with the leaders of bank cards such as Visa, MasterCard or American Express. In addition, Apple has also signed with major US brands, such as McDonald's, Nike, Walt Disney and many others, who have accepted payments by Apple Pay. This has already paid with his iPhone, iPad or Apple Watch on contactless payment terminals. The Apple Blue Card will go further and users will also be able to set spending limits and manage their account with, of course, a whole system of rewards and loyalty offers in the background.
An attractive cash back system
Apple relies on this cash back system of about 2% on most purchases, to attract users. This rate could be higher, for the purchase of Apple products. The first cards, will first be for Apple employees, according to the Wall Street Journal. Customers will definitely have to wait until spring to benefit.
As stated above, these new services, are set up to relieve and compensate a bit a sharp shortage of IPhone sales. Tim Cook, has already expressed his ambition to achieve $ 50 billion in revenue from services, by 2020. This figure reached 37.19 billion in 2018.
Photo credit: Thomas Kholer
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