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The tree creates controversy in Rome: the Greens are choked by the huge cost spent by Netflix "in a context where families are struggling to make ends meet"
376,000 euros. This is the sum, plump, that aligned the streaming giant Netflix demand, to sponsor … a Christmas tree. An initiative that will take place, from 8 December (date of official inauguration), in a symbolic and highly tourist place: Piazza Venezzia, not far from the Colosseum, in Rome. Why is coniferous controversy? First, there is a particular context. Last year, Rome had been the laughingstock of the world, setting up on its soil a fir tree unworthy of the size of the Italian capital – it had been compared to a toilet brush and had made the front page of the New York Times . His successor is therefore strongly watched.
The Christmas tree, in 2017:
The Roman tree, 2018, will not attract so much ridicule as … controversy.
As Les Echos point out, the Christmas tree, sponsored by Netflix for a total of 376,000 euros (including the installation), will feature 500 balls, on which will be displayed the main characters of Netflix series, and nearly 60,000 LED lamps with low consumption.
The 20-meter tree will remain lit 24 hours a day, something that has "never been seen in the streets" of the Italian capital, says the daily translpin La Repubblica. A "selfie zone" will also be installed to allow Romans and tourists to take a picture of themselves in front of the tree with the monument to Victor Emmanuel II in the background.
The company Igp Decaux has served as an intermediary between Netflix and the city of Rome in this case, while the streaming platform is committed to using an "Italian tree", in agreement with the body that manages the country's forests .
Where does it get stuck? In La Repubblica always, the Greens choke at the huge cost spent by Netflix "in a context where families are struggling to make ends meet." Their suggestion? May this money be used for "the creation or maintenance of playgrounds in Rome, which will be the best Christmas present".
It is in any case a nice nose of the American company, which will succeed to appear on the streets of Rome while the Italian government will soon sign an anti-Netflix decree, with the aim of upsetting the chronology media and fight against the competition made to the film industry by streaming platforms, imposing a period of between 60 and 105 days between the release of films in theaters and their arrival on digital platforms.
To that.
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