Here's the slogan of the new Bob campaign

Belgium

The slogan of the new campaign for the end of the year holidays.

The slogan chosen for the 2018-2019 Winter Bob campaign is "Bob = 100% sober", Mobility Minister François Bellot announced on Thursday, representatives of regional ministers in charge of road safety, the federal police, Assuralia , the Vias Institute and the Federation of Belgian Brewers. The campaign will begin Friday evening at 10 pm and end on January 28 at 6 am A "drink-free weekend", with more police checks, is also scheduled from 11 to 14 January.

For 23 years, the Bob campaign has combined prevention, via communication campaigns, with law enforcement through increased police controls. This year, Philippe Gilbert and Sven Nys cycle riders are sponsoring the operation.

The police also promise more mobile checkpoints to adapt to the use of social networks and mobile applications by motorists. "In 2017, 4,210 accidents with killed or injured involved at least one driver under the influence of alcohol, which is an accident every two hours"said François Bellot. This number is decreasing from year to year but moderately (-2% compared to 2016, -7% compared to 2012). On weekend nights, almost every other accident (43%) involves a driver under the influence of alcohol, but alcohol is also present in accidents during the day: about 1 in 8 at weekends ( 12%) and 1 out of 25 during the week (4%).

According to an badysis by the Vias Institute, the average blood alcohol level of drivers involved in an accident is around 1.7 per thousand, more than three times the legal limit.