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Beauty & Fashion
Anxious to think of the planet as much as their look, young designers and brands redouble their creativity.
Recovery and eco-responsibility are the two pillars on which new generations of stylists and designers are resting. The goal ? Challenge the "fast fashion" and the overconsumption that pollutes the blue planet. On Instagram, two recent projects show the way. And it's stylish!
Carlings bets on virtual clothes
#oodt is one of the most used hashtags on the social network with 200 million references. It's the way to share your "outfit of the day", your outfit of the day, and find inspiration in others. The problem is that many influencers buy clothes for a single publication before sending them away or letting them get dust in their closets. A huge mess. To remedy this (very) bad habit, the Scandinavian label Carlings had an idea: the digital clothes.
For between 10 and 30 euros, we receive a virtual piece to measure that we can post on Instagram without complex. The profits are even donated to the non-profit badociation Wateraid, adds Grazia. A brilliant idea that could well be democratized faster than expected.
DIY and new life (s)
For her part, Nicole McLaughlin, a sneaker designer at Reebok, reinvents the concept of recovery by adding a sense of style. On her Instagram account – with more and more followers – she shares her sneakers created from pockets of Ralph Lauren t-shirts, Carhartt hats, and volleyballs. She also designed jackets and chairs made from gourds.
First thought of as a hobby, his project is full of future. This love of sportswear and DIY has also been invited by Adidas Brooklyn Creator Farm, a program where tomorrow's fashion can tweak their creations, explains Vogue. With it, defective products and / or lack of love find a new life … unexpectedly. On the podiums of the next Fashion Week?
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