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November 28, 2018 – 7:20 pm –
Economy
© Copyright: DR
A very difficult year for the company Centrale Danone which expects big losses because of the boycott of the brand.
The company expects for this year a net loss of 500 million dirhams and a decline in turnover of 25 to 30% against a positive result of 115 million dirhams in 2017.
Centrale Danone has been suffering since last April from an unprecedented boycott of Moroccan consumers, which is also targeting Afriquia and Sidi Ali.
Despite these losses, "Centrale Danone remains mobilized to implement its strategy and its commitment to implement a fair and sustainable model on fresh pasteurized milk," is still indicated in the company's press release.
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