Beyond Meat co-founder launches Vegan Drink brand for seniors

This week, California-based Vegan brand Perennial launched its herbal nutrition drinks on its e-commerce platform. The brand was created by Brent Taylor (co-founder of the vegan brand Beyond Meat) and food specialist Sara Bonham, with a mission to provide older consumers with animal-free nutrition and targeted to their specific needs. "I think today, if we only talk about the United States, the population over 50 is really a changed generation," Taylor said. BevNet. "They age better than previous generations and continue to improve with age. The challenge is therefore in the grocery stores, in the mass distribution circuit, there is no other food product that really defends them. We are a brand with a daily back. The company has secured $ 2.5 million in funding from investors, including Collaborative Fund, who view its products as a way to fill a market gap in the booming plant sector. "We think that there is a real opportunity not only to create an imitation of a dairy product, but to create something as good or better than the slag and create something else." 39, a health point of view that is superior by using plants, "Collaborative Lauren Loktev, partner of the fund, said. "A perennial that we really liked because I think the next wave of animal protein alternatives will require companies with health and nutrition profiles that are supportive and able to meet the more existing products that exist. Taylor, eight percent of the world's population is currently 65 or older, a figure that is expected to rise to 13 percent by 2030.