Beyond Meat's stock is on fire right now

The company, which makes herbal proteins, has a ton of dynamism. People are looking for realistic alternatives to meat as a way to diversify their diet or reduce their environmental footprint. Vegan products like Beyond's are designed to appeal to meat consumers and to mimic the taste and feel of real meat.

The sales of the company proved that there was a demand. Beyond announced last week that its sales reached $ 40.2 million in the first quarter of 2019, up 215% over the same period of the previous year.

It expects total revenues to exceed $ 210 million this year, up more than 140% from the previous year.

Beyond has been successful selling its product in large grocery stores and partnering with restaurant chains. Tim Hortons, for example, announced in May that he was testing Beyond's sausage patty in three of his sandwiches for breakfast.

But the company also benefits from a boost every time its rival, Impossible Foods, announces new partnerships.

Impossible has struggled to meet the strong demand for its product, which suggests that as interest grows in Impossible, more and more customers can turn to Beyond. On Monday, when Beyond's shares rose by 21%, Impossible announced the extension of its Impossible Whopper partnership with Burger King to more than 100 sites in the San Francisco Bay Area.

Analysts such as Kevin Grundy, an analyst at Jefferies, also said that they thought the value of Beyond could still increase if it started operating with a major chain, such as McDonald's.

The fast food company has not yet decided to introduce in the US menus an herbal protein product. But he is already selling a meatless hamburger in Germany, and his CEO, Steve Easterbrook, said he thought the trend was there to stay.

– Danielle Wiener-Bronner of CNN Business contributed to this report.