Big-budget streaming services set to dominate the Emmys

Many hot ticket nights have been canceled due to Covid-19, but Sunday’s Emmy Awards are set to be a night of celebration for Hollywood’s budget streaming services.

Live Sunday is a kind of “big tent” show that until recently attracted a large number of viewers, far less than in the days of the pre-cut strings, when the Emmy Awards could draw a huge audience. large audience. It is planned to provide the CBS network to viewers. As a 35m spectator.

The people most responsible for this decline are expected to win most of the trophies. Disney moreLaunched by Walt Disney in 2019, the streaming service will be the first nominee in the Star Wars series Mandalorian At 24, the series based on Marvel Comics continues Wandavision 11:00 p.m.

Latest Netflix Works crown There are also 24 nominations, including Emma Corrin as a lead actress in her portrayal of Diana, Princess of Wales, and Gillian Anderson as a supporting actress for her turn as Margaret Thatcher.

Apple Plus to Host Biggest Party Ever with Emmy Award Ted lassoA calming comedy about an American hired to coach a British football team of 20 nominees.

“Netflix has prices, Amazon has prices, and Hulu has prices. [but] Rich Greenfield, LightShed partner, said: “And given the strongest track record in the world, Apple has just started an incredible list of movies and TVs coming out after 2022.”

After a few false starts Apple To enter Hollywood over the past decade, the company launched the Apple TV Plus two years ago. It’s the answer to the streaming war between Netflix, Disney and more. Similar to the approach taken by HBO, Apple has spent a lot of money on a small number of shows instead of overloading the viewer with programming. Silicon Valley companies spend more for each episode. Morning showHBO’s $ 15 Million, Newsroom Drama Game Of Thrones Even this whole epic combat streak was costly.

Apple allocated more than $ 6 billion to the streaming business in 2019, FT reported, attracting top talent with its brand and above-average salaries. Ted lasso Is the company’s first well-intentioned hit and maps the company into the ocean of content as tech companies and media groups spend so much money to win over subscribers.

The benefit of streaming programming is a result of what Benjamin Swinburne, head of US media research at Morgan Stanley, calls the “land grab phase” of industry development. With the exception of Netflix, most gamers lose money, new content is expensive to create and less profitable.

“If you look at the Emmy Awards list, the consumers are clearly the winners,” Swinburn said. “As long as we can handle the overwhelming supply, now is a great time to be a couch potato. There are an incredible number of options. “

This ever-growing choice of content means fewer viewers for the Emmy Awards and other mainstream American broadcasters, CBS, NBC, ABC, and FOX. The Tokyo Olympics in July drew the lowest viewership since NBC started broadcasting the game in 1988. Oscar, which aired in April, also drew a record number of viewers, similar to the Emmy from last year.

The Emmy Awards were all virtual last year, and host Jimmy Kimmel stood in a nearly empty sports arena. This year’s fair will be a one-on-one with a limited number of applicants and their guests. Organized by Cédric the Animator.

CBS hopes to increase viewership for this year’s Emmy Awards by allowing live and on-demand programming on its streaming service Paramount Plus.

But the glorious era of “big tent” programming is over.

“We see strong football odds which is an exception to the rules,” Swinburn said. “The Spring Oscars have gone down considerably. This is the trend line for these rewards. This is a cord cutting function.