Bloomberg’s 24-hour news channel boosts mainstream media push



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Bloomberg LP grew his multibillion dollar business by selling high priced data terminals to institutional clients such as financial services companies. These days, much of his energy is focused on media consumers.

The company is launching a streaming TV channel on Monday, built around its QuickTake social media brand, which will go beyond Bloomberg’s key financial and markets areas, with a greater emphasis on news of interest general and lifestyle. It will start with 10½ hours of daily news and documentary programs, …

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