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3M worries about the Gen3M name because he does not want to let anyone think that one has anything to do with each other. A spokeswoman for the company's giant said this week that no lawsuit had been filed, but that 3M will closely monitor the activities of Gen3M.
Kym Derriman, CEO of Gen3M LLC, created the group about five years ago.
"I asked a group of kids how they wanted to call their generation and they said Gen3M," he said. "I was aware of the 3M company, but I did not see any conflict."
Derriman said that if 3M tried to impose the mark in court, she would probably lose. "I think they'll have a battle ahead of them," said Derriman.
He added that, like baby boomers and generations X and Y, the new generation needed a name – and predicted that the public would end up considering Gen3M as that name, even at the expense of it. from the 3M company.
According to the Gen3M website, the company offers consulting services to financial and advertising companies. She also sells clothes bearing the Gen3M logo.
According to Derriman, a charitable branch of Gen3M operates a website intended to serve as a generation forum.
He is currently organizing concerts to raise funds to help "disadvantaged children". The website cites the "17 Victims of a School in Florida Florida" killed last February as a particular concern.
"It's about helping kids help other kids," Derriman said.
In a prepared statement, 3M spokeswoman Fanna Haile-Selbadie wrote on Monday: "We have contacted Gen3M to develop an agreement to avoid any risk of confusion with the products they plan to sell. .
"We do not plan to continue the opposition in this case, but we will continue to monitor the use of the organization's trademark to ensure that it is not confused with 3M. "
Meanwhile, Gen3M is looking for another confusion in the brand, involving manufacturers of an accessory mount for certain types of rifles.
The name? "Gen 3-M Collapsible Stock Adapter."
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