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Juventus, Italy's champion, is aiming for first place in Europe after clinching what is called the "Case of the Century" to snatch superstar Cristiano Ronaldo from the Real Madrid.
Once the field of Zinedine Zidane and Michel Platini, the league missed the star of Spain La Liga and the Premier League. The arrival of Ronaldo puts all the looks on Serie A and gives Juve a chance to go to Europe.
"It's a very big signature that marks a progress for everyone at the club," coach Mbadimiliano Allegri said. Juve to his last four titles in the league.
"I think the club has done something extraordinary for Juventus and all Italian football."
The 33-year-old's signature is the first Since his Brazilian namesake moved from Barcelona to Inter Milan in 1997, an Italian club has signed a contract for the title of best player in the world, and the transfer aims to take Juve to the top of the European pile.
Ronaldo scored 120 goals in the Champions League, more than anyone in the history of the competition, and four wins over the last five editions with Real.
– "New Beginning" –
"The arrival of Cristiano Ronaldo to Juve brings us back to these prestigious 80s / 90s when Italy has collected t players op: from Zico to Falcao , from Platini to Maradona … the arrival of the five-time winner of the Golden Ball represents a new beginning, "wrote Il Messaggero on Wednesday.
Last season, Allegri also led Juventus to their fourth Italian Cup in a row, with the double taking their Scudetto total to 34.
But they have not won a Champions League since 1996 and despite reaching the finals in 2015 and 2017, behind the seven winners and compatriots Serie A giant of AC Milan in Europe
Allegri orchestrated the second phase of the rebirth of Juve from the ashes of the infamous scandal "Calciopoli", relying on the inner dominance restored by the Former Italian coach Antonio Tale between 2011-2014 and makes Juve a force on the continent.
Tale lamented Juve's limited spending ability compared to giant investments made in clubs such as Paris Saint-Germain and Manchester City, comparing the odds of an Italian team. Allegri showed that Juve could go from start to finish with the big boys, and after splashing domestic stars Gonzalo Higuain and Miralem Pjanic in previous seasons, the club is flexing its muscles beyond the Alps [19659013] "There is only one thing this monstrous player can not afford: losing the Champions League in his new colors," writes the Italian daily La Repubblica Wednesday
– Two "empires" are meet –
The newspaper says that "the repercussions of this operation are unimaginable … it's something that has never been seen before in Italy, a kind of global industrial merger" between "l & rsquo; Juve empire, backed by an Exor holding company that generated 1.4 billion euros in profits in 2017 "and the Ronaldo empire," which is an incredible advertising and financial machine ".
Banca IMI badysts say that the arrival of Ronaldo will strengthen Juventus They claim that "Juventus will benefit from an increase in ticket sales, which we estimate at 5-7 million euros. additional euros per season, and in general all brand-related activities, such as merchandising, marketing and sponsorship. a scale difficult to estimate.
"Since yesterday, television broadcasting rights for football are theoretically 30% more expensive, it is unfortunate that they have already been sold (until 2021), but there are ways to recover" , writes La Repubblica.
"Think of the next Italian Supercup to play in the Middle East: before it was just a The Turin newspaper, La Stampa, says that" everyone will watch us "now that Ronaldo is on his way. "
" Ronaldo will be on the way, will offer great things to Juve and increase the overall level of the championship, "said Dino Zoff, the goalkeeper of the World Cup, in the same article
" It could be good for everyone and with Ronaldo, all eyes will be on us and now all Serie A can regain the lost ground. "
By signing Cristiano Ronaldo, Juventus made a statement to the team. intention in Serie A for the coming season
The Russian Cup has ended in a disappointment for Ronaldo's Portugal – but his shot from Juve is the start of a new challenge and, for the Italian team, it makes a bold statement
and also move their op merchandising in a larger league
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