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Netflix has confirmed the price increases for Irish subscribers just weeks after the increase in the cost of its subscriptions in the UK.
The streaming service indicates that standard and premium plans will increase starting Thursday in Ireland and elsewhere in Europe, with costs that can increase by 14.5%. However, Netflix pointed out that its basic offering will remain unchanged at € 7.99.
The price increase comes as Netflix increases spending on original content before launching Disney's streaming service, which should be launched later this year.
Netflix said its standard package, which allows users to display content on two screens at the same time, is expected to increase from € 1 to € 11.99. Its premium subscription, which allows users to simultaneously broadcast TV shows and movies on four devices, must increase from € 2 to € 15.99.
"We change our prices from time to time to reflect the significant investments we have made in new TV shows and new films, as well as improvements to our product. Our basic subscription will remain at the same price, which will allow a maximum of people to enjoy our content, "said a Netflix spokesperson.
The price increases
Netflix, which has 140 million subscribers worldwide, said it was the first price increase for Irish customers since October 2017.
The company now spends approximately $ 10 billion (€ 8.9 billion) per year on content and has invested heavily in recent years in locally produced programs, with more than 50 projects in production in the Republic of Ireland and UK. Among these projects are My Father's Dragon, a new animated feature from the cartoon Kilkenny's Cartoon Saloon, which has already been nominated for the Oscars for The Breadwinner.
Netflix, however, faces increased competition, not only from American, but also from Apple, which will soon launch its own streaming service, and from Disney, which has recently signed a contract of 71 , $ 3 billion with 21st Century Fox to create a monster that will be able to offer content, including Star Wars, Avatar and The Simpsons.
The new Apple and Disney services are expected to go online later this year, although the date they will be available on the market has not been confirmed yet.
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